Archive for the 'DailyDOOH Update' Category

Ryff In-Scene Out-of-Home

Tuesday, July 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Ryff, who describe themselves as pioneers of in-scene advertising and virtual product placement has partnered with influential UK media ower Elonex to launch what they call ‘In-Scene Out-of-Home’, also described as a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites. We are told […]

Leading Women in Digital Media Awards

Tuesday, July 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today that nominations are open for its annual Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at DPAA member companies. Information on how to nominate can be […]

Seedtag Enters Australian Market w/ JustEggs Acquisition

Tuesday, July 2nd, 2024

Tristan Cotterill

Seedtag has acquired JustEggs, an Australian-owned creative intelligence business that drives measurable digital solutions for brands and advertisers. The acquisition is a strategic move to support business growth across the APAC region by introducing Seedtag’s proprietary contextual #AI technology, Liz, to the Australian market. Founded in 2013, JustEggs specialises in leveraging its innovative digital solutions […]

Four New Members Join @OMA_Australia

Tuesday, July 2nd, 2024

Tristan Cotterill

The Outdoor Media Association has announced that four new Members have recently joined including Outdoor Media Owners: Big Rig Media, Gipps Outdoor, and OA Collective, along with Outdoor Media Supplier, Just Digital Signage, signalling growth and continued commitment to further unifying the Out of Home media industry. “The Out of Home industry continues to flourish, […]

GoVision Elevates #T20WorldCup2024 Fan Experience

Tuesday, July 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

When the ICC Men’s T20 World Cup came to the United States for the first time, GoVision was enlisted to provide an in-stadium video experience worthy of one of the world’s most-watched sporting events. Initially, GoVision was contracted by PMY Group to build two 27’ x 60’ ft. LED screens on 120-foot-high scaffolding towers at […]

Upstream 2024, London July 11, 2024

Tuesday, July 2nd, 2024

Andrew Neale

The demand for expertise in content, production, streaming, and related broadcast tools is booming. It’s now an integral part of the AV professional skillset, and it’s all thanks to the almost universal adoption of online collaboration tools at the enterprise level. AVIXA and IABM are leading the way with a program that continues the conversation […]

Longest Southern Hemisphere Digital Curved Screen

Tuesday, July 2nd, 2024

Tristan Cotterill

VMO this week announced it has secured the exclusive advertising rights to the newly developed cosmopolitan retail precinct in Sydney’s Lower North Shore, Mall 88, developed by the multi-award-winning JQZ. The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by full-line Coles supermarket, a public library, A-grade commercial office spaces, over […]

oOh!media Wins West Gate Freeway site

Monday, July 1st, 2024

Tristan Cotterill

oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months. Strategically located at the foot of the iconic West Gate […]

Redbox Files For Bankruptcy

Monday, July 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Back in December, 2021 — Quotient (NYSE: QUOT) entered into a partnership with movie rental company Redbox (Nasdaq: RDBX) that expanded their media network, more recently Redbox signed up with Place Exchange to iopen up access to screens on all of their movie and gaming rental/purchase kiosks across the US but that is likely the […]

VAST Billboards Now Available via @Hivestack by Perion

Monday, July 1st, 2024

Tristan Cotterill

Vast Billboards has expanded its reach across New Zealand with a brand new billboard and a strategic partnership with Hivestack by Perion. Launching its latest billboard in Tauranga brings Vast’s total number to 44 throughout the country. Grant Moreton, Managing Director of Vast Billboards told us “Vast Billboards is on a remarkable journey of growth […]