DailyDOOH

Nickelytics has acquired On Touch Go, described as an innovative advertising platform. The press release states that the acquisition represents a significant milestone for Nickelytics as it aims to broaden its technological capabilities and market presence in the advertising sector. On Touch Go, a DSP known for its unique approach to digital marketing by serving […]

As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini. The ask was to create an ‘impossible’ ad campaign using Gemini to […]

Daniel Fleischer has joined Screenverse as Vice President of Supply Partnerships. Universally admired and respected, Daniel started his career in Out-of-Home at BroadSign over a decade or so ago. He spent eight years with Ayuda in his dual role as VP Business Development and Marketing, culminating in Ayuda’s acquisition by BroadSign. Daniel’s history of accelerating […]

Alycia Mason has been named CEO of GroupM’s Wavemaker agency. She was most recently Field Vice President at McDonald’s, helping to support 1,000 restaurants. Prior to that, she was the restaurant chain’s first chief U.S. customer experience officer, a role that had her leading digital experiences through the company’s apps, delivery services and in-restaurant kiosks. […]

It looks like UK startup Ultraleap is in real trouble as news trickles out that it is halving its workforce. An Ultraleap spokesperson said “Since the company was established in 2019, Ultraleap has gained international recognition as the leading innovator in mid-air haptic and hand tracking technologies. During this period, customer needs and behaviours have […]

Branded Cities has announced the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted ‘The Well’ in Toronto’s west side, and the major redevelopments and additions to their flagship venue of Yonge and Dundas, Branded Cities continues to be the choice for brands for premium […]

Outdoor Advertising Collective has unveiled an initiative aimed at empowering Australian-owned independent OOH owners. Initially OA Collective has united over 14 independent OOH owners, offering advertisers and brands unparalleled access to a network of premium assets, predominantly large format billboards, across Australia and New Zealand. Co-founded by industry leaders Grant Kirkby and Warren Moore, boasting […]

Robot dog mimics heat stroke symptoms in an interesting OOH build and stuns people in the streets of Finland The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of […]

oOh!media is launching a trial to assess the impact of reduced energy consumption across its large format digital network as part of an ongoing commitment to lead the Out of Home industry to a more sustainable future. Beginning on 2 July, the first phase will see a black out of 70 large format LED sites […]

LG Electronics is set to launch its first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, which aims to spread the company’s message of optimism and joy around the world. The Brand Book is a compilation of captivating stories from current and former LG employees, providing a deep […]