DailyDOOH

oOh!media is launching a trial to assess the impact of reduced energy consumption across its large format digital network as part of an ongoing commitment to lead the Out of Home industry to a more sustainable future. Beginning on 2 July, the first phase will see a black out of 70 large format LED sites […]

LG Electronics is set to launch its first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, which aims to spread the company’s message of optimism and joy around the world. The Brand Book is a compilation of captivating stories from current and former LG employees, providing a deep […]

l’yanna Lee, missing since March 22 of this year, was located the week of June 10, and reunited with her family as a result of the National Missing Children’s Day program sponsored by the San Antonio Police Department, Clear Channel Outdoor, Texas Center for the Missing (TCM), and the National Center for Missing and Exploited […]

WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers. Embedded within WPP Open, the company’s intelligent marketing operating system powered by AI, Production Studio will provide access to the […]

NVIDIA and SIGGRAPH 2024 Frontiers present a new webinar that will explore how the intersection of graphics and #AI are driving a new wave of innovation. Join NVIDIA’s Bryan Catanzaro, Vice President of Applied Deep Learning Research at NVIDIA, for a discussion on generative AI and how specialized applications will help solve unique problems across […]

Independent global media advisor MediaSense has acquired PwC UK’s Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in MediaSense. We are told that the acquisition will enhance MediaSense’s scale, capabilities and offering to clients, bringing PwC UK’s world-class client relationships and skilled and […]

Artificial Intelligence (AI) is playing an increasing role in our professional and personal lives. Understanding and fully utilizing #AI can be a game-changer in your career. This WEDOOH: Harnessing AI to Boost Your Confidence and Impact at Work workshop, designed for women (however all are welcome) in the DOOH industry will delve into how AI […]

In the economic heart of Shanghai, Worldcom OOH has successfully carried out a campaign in collaboration with Irismedia to promote tourism in the city of Madrid. With 28 spectacular screens strategically located in the corridors connecting the Reel shopping mall and Jingan Temple metro station, Worldcom OOH and Irismedia have brought the beauty and attractions […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity. Monday evening saw some 70+ DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff Dinner at […]

Melbourne’s Southern Cross Station has awarded JCDecaux the exclusive advertising rights for Victoria’s busiest public transport hub after a competitive tender. Bronwyn Clementson, Executive General Manager – Commercial, JCDecaux, said “JCDecaux’s Melbourne presence has never been stronger, with best-in-class advertising solutions including our newly launched JCDecaux ICON, the West Gate Freeway, and the esteemed Young […]