Melbourne’s Southern Cross Station has awarded JCDecaux the exclusive advertising rights for Victoria’s busiest public transport hub after a competitive tender. Bronwyn Clementson, Executive General Manager – Commercial, JCDecaux, said “JCDecaux’s Melbourne presence has never been stronger, with best-in-class advertising solutions including our newly launched JCDecaux ICON, the West Gate Freeway, and the esteemed Young […]
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To celebrate the launch of House of the Dragon Season 2 on 17 June, BINGE has partnered with Mindshare and POLY, the creative and innovation hub of oOh!media, in an Australian advertising first that will see the iconic Out-of-Home billboard at Taylor Square in Sydney ‘burned’ by a dragon using Computer Generated Imagery (CGI) technology. […]
Adrian J Cotterill, Editor-in-Chief
Starting this week, more than 100 digital billboards across Arizona will display critical local heat relief resources, thanks to a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. Billboards owned by Clear Channel Outdoor will promote 211 Arizona to direct at-risk community members to one of 230+ local […]
Adrian J Cotterill, Editor-in-Chief
The Advertising Association has launcheed the Value of Trust report from UK advertising industry think tank, Credos, which reveals that for the first time in a decade, advertising is no longer the UK’s least trusted industry, overtaking the government and media. New analysis for the report by effectiveness guru Peter Field shows trust has leapt […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel’s latest research report, From Cookies to Cohorts in Context, underscores the significant impact of programmatic digital Out of Home (DOOH) advertising on marketers, especially as privacy regulations, cookie deprecation, and ID signal loss complicate customer targeting and campaign measurement. In this evolving environment, programmatic DOOH emerges as a powerful solution, offering a cookieless, […]
Hiperwall, Inc., a leader in software-defined, IP-based video wall and signage control solutions, has announced the release of Hiperwall Version 9.0, a significant milestone in the evolution of its AV-over-IP video wall technology. With a focus on delivering unparalleled performance, flexibility, and ease of use, Hiperwall 9.0 introduces several innovative features designed to meet the […]
Adrian J Cotterill, Editor-in-Chief
Cognitiv, the leading provider of deep learning #AI for marketers, has announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual targeting across the major European languages. This is the first time that GPT AI based contextual targeting is […]
Adrian J Cotterill, Editor-in-Chief
media mea, in collaboration with Phase Integration and ChannelSay has announced the launch of an integrated suite of services designed to elevate business performance and drive growth. Phase Integration brings expertise in advanced networking and cabling, ensuring a robust and reliable infrastructure for digital communication. Their state-of-the-art solutions lay the groundwork for seamless connectivity and […]
Adrian J Cotterill, Editor-in-Chief
LG Electronics (LG) recently signed a memorandum of understanding (MOU) and a definitive agreement for commercial electric vehicle (EV) charging in the United States with ChargePoint, a leading provider of networked charging solutions for EVs. “There is incredible synergy between our two companies, and we fully anticipate that this partnership will help LG to become […]
Adrian J Cotterill, Editor-in-Chief
IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène de Vère family. Following a competitive tender awarded by ATAC, the city’s public transport company, thanks to a Project Financing proposal, the 13-year contract […]
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