DailyDOOH

To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth. “We’re thrilled to have Quebecor Out-of-Home as part […]

Garnier Thailand, Wavemaker and Aircards have used Generative artificial intelligence (GenAI) to create an interactive DOOH experience showcasing Pride supporters in all their unique glory. Garnier, the no. 1 skincare brand in Thailand, and its agency Wavemaker enlisted UK-based creative tech partner, Aircards, to create an innovative DOOH Pride experience that lets people celebrate their […]

GroupM, WPP’s media investment group, has announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. The partnership furthers GroupM’s integrated commerce media offering by incorporating Incremental’s retail media forecasting, planning, and measurement capabilities into Open Media Studio — the end-to-end media delivery platform built by Choreograph and available to GroupM […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has engaged with a record number of members, brands, and agencies during Cannes Lions in just the first couple of days. Monday evening saw some nearly 100 DPAA members, brands, agencies and VIPs […]

StreetMetrics, a leader in Out-of-Home media measurement and attribution, has announced a partnership with Adkom which we are told marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns purchased through Adkom’s platform. Through this partnership, Adkom will integrate the StreetMetrics platform seamlessly into its proprietary […]

22Miles, a global leader in experiential 3D wayfinding and digital signage technology, has partnered with Emergen Research, a leading market research company specializing in emerging technologies, to release its second Digital Signage Software Market research report. The free report provides a comprehensive trend analysis and forecasts for the digital signage software market, covering product types, […]

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising kicked off Monday. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]

LG Business Solutions US has launched LG Business Cloud, a powerful web-application platform that puts the power of LG’s Software as a Service (SaaS) solutions under one roof.  LG Business Cloud enables customers to establish a highly secure common point of access for their LG digital signage devices using a straightforward, one-time sign-up process..  User […]

We see the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]

InfoComm 2024 took place last week June 8-14 in Las Vegas, Nevada and delivered a wide-ranging show for pro AV professionals around the world – from An Evening at Sphere to a vast education program and more than 800 exhibitors. “There are so many layers to InfoComm, which allows each participant to select a unique […]