Archive for the 'DailyDOOH Update' Category
Thursday, June 6th, 2024
Adrian J Cotterill, Editor-in-Chief
Streetlevel Media has acquired the transit business of Media Transit, Inc. in several Virginia markets. Media Transit was formed in 1999 by Tim and Sally Brazil. Tim began his career in 1981 and has spent 40+ years in the transit advertising business. Though they will stay on temporarily to facilitate a smooth transition, the divestiture […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier Out-of-Home and iconic media company, announced tghis week an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard. At over 1,600 square feet, the large-format 28’ x 58’ digital spectacular, which […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has acquired the Berlin Videowall, one of Germany’s most iconic OOH advertising sites. Integrated into the former 5-star Swissôtel, on a prominent corner of Berlin’s famous Kurfürstendamm, the 104m2 digital billboard has anamorphic 3D capabilities and runs 24/7, reaching over 181,000 viewers […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Last week, May 30, 2024 the second annual Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director of Marketing & Partnerships at COMMB, a presentation by […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Hypermedia has announced the launch of ‘The Royals’, an elite network of six premium digital unipoles strategically located at the entrance and exit of Dubai’s iconic and luxurious Palm Jumeirah. Handcrafted with detailed precision from sustainable materials and incorporating energy-efficient LED technology, these majestic landmarks will stand as the epitome of elegance, luxury and sophistication. […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE:OUT) has launched the ‘Protect Our Pride’ campaign in partnership with GLAAD to celebrate Pride during the month of June. Following the success of last year’s ’15 Seconds of Fabulous’ campaign, this year’s initiative, designed by GLAAD continues to spotlight the LGBTQ community with a broader reach and enhanced features. For a […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
STRATACACHE has acquired Toronto-area solutions provider Dot2Dot Communications. Back in 2012 Scala Canada was shut down, with parts of that business folded into Dot2Dot Communications Inc. STRATACACHE of course acquired Scala itself in August 2016. STRATACACHE CEO Chris Riegel was quoted as saying “With the continued growth and evolution of the Out-of-Home media industry and […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Dubai based Elevision has officially launched its operations in the United Kingdom. The company aims to introduce digital advertising screens in elevators of residential properties across the UK. With 63 buildings already equipped and operational, and an additional 30 buildings underway, we are told that Elevision is poised to make its mark in London before […]
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Tuesday, June 4th, 2024
Andrew Neale
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced this week the FULL list of brand/agency meetings, and member networking events for its Curated Experience during Cannes Lions Advertising Festival. “We are once again heartened by the response to our curated DPAA Cannes experience,” said Barry Frey, President & […]
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