DailyDOOH

Last week Environics Analytics announced a partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform. Under the terms of this partnership, Environics Analytics will be the sole provider of LiveRamp’s suite of products and services in Canada. The addition of LiveRamp’s platform to Environics Analytics’s existing data, analytics and clean room capabilities should enable […]

In an initiative to enhance the efficacy of out-of-home advertising, approximately 300 independent media owners across the United States have united under the IBO Speedway banner and will leverage the advanced data services provided by OOH Info LLC. This collaboration aims to streamline access to critical data for Billboard and Screen placements, empowering IBO USA […]

Finnish-Luxembourgish marketing tech company Videobot has appointed Jani Engberg as its Chief Commercial Officer. The company has achieved significant international growth in less than two years and now has over 200 large and mid-sized client companies in almost 20 countries. With the recruitment, Videobot seeks to expand further to partnerships with creative, digital, media, and […]

Displaydata, a leader in retail technology solutions, has officially announced that Elliot Andrews has joined them as the Global SVP of Sales. Elliot brings with him a wealth of experience from several leadership roles, including CEO at Latium Enterprises, MD at ME Group, Vice President EMEA at Kerry Group and Vice President at JDE, alongside […]

Scope3, the collaborative sustainability platform decarbonising media and advertising, has hired Tim Collier to lead business operations across the UK and Northern Europe. Anne Coghlan, Co-Founder and COO, told us “It’s great to have Tim onboard to support our continued growth in the UK and European markets. Educating the digital ad industry on the extent […]

Gisele Alves has joined Viant Technology as VP of Growth Marketing. With over 20 years of global marketing leadership and deep expertise in the advertising industry, we are told that Gisele is set to drive forward Viant’s mission of innovating digital advertising. Her insights will be invaluable as they expand their capabilities in #CTV, #AI, […]

JCDecaux UK has launched two additional market-leading screens to its impressive LDN Drive portfolio. With one new site in Croydon on Purley Way and one in Brentford on Great West Road, the locations of the screens are second to none and are in the heart of 29 London boroughs. These expansions reaffirm JCDecaux UK’s commitment […]

PRN has launched a new in-store retail media focused division, PRN Europe, which will be led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA. Tijmen will spearhead the growth of PRN In-Store Retail Media Networks in Europe. He and his team will partner with PRN sister company Scala to develop […]

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. “Data-privacy is the key topic of […]

The Indian Outdoor Advertising Association (IOAA) has devised its first-ever unified audience measurement system for the outdoor industry named RoadStar. Based on GPS, RoadStar has been developed by Mumbai-based firm Relu AI. The software, first launched by the firm back in 2020, is already being used by some media owners such as the Times and […]