DailyDOOH

Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT. It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry. Bottom line it is / […]

CRAFTSMAN+ has announced its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. The press release stated that as the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ aims to set new industry standards by delivering superior creative solutions tailored to these […]

Perion Network Ltd. (NASDAQ and TASE: PERI) announced this week the launch of Hivestack’s ‘Green Curated Deals’ innovative solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory. Building on momentum from the recent expansion of Scope3’s emissions […]

A collaboration between Zitcha and Venvee is set to provide a more targeted, effective, and measurable approach to advertising campaigns for retail media networks and their brand advertisers. Venvee utilises spatial AI to understand and activate audiences, and measure campaign performance based on in-store behaviour. The integration of this technology with Zitcha’s platform will offer […]

The Outdoor Media Association has announced that the 2024 Healthy Eating campaign ‘Fresh veg, deliciously affordable’, which focussed on encouraging Australians to make healthy choices, reached unprecedented heights. With a record-breaking $12.3 million in advertising value donated by OMA members, it was showcased on over 18,250 signs across every state and territory in Australia during […]

Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.  The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, has unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. “The Ad Council’s ability to […]

Leading digital outdoor company QMS this week announced that it has won a tender with The Hills Shire Council, adding two new premium digital assets to its growing Sydney network. The appointment, which followed a competitive tender process, is part of QMS’ ongoing investment in the strategic expansion of its NSW portfolio, which includes the […]

StreetMetrics has expanded its methodology to optimize both moving and stationary advertising campaigns, now, all in one unified platform. Various media owners in the OOH industry are already utilizing StreetMetrics’ stationary measurement and attribution in top markets, including New York, Los Angeles, and Philadelphia, to deliver a comprehensive understanding of campaign performance across stationary and […]

JCDecaux UK has been awarded the Outdoor advertising contract for Edinburgh Airport following a competitive tender. The five year contract will begin immediately. Every year, Edinburgh Airport welcomes more than 14 million passengers, connecting the Scottish capital city to more than 150 destinations. The new Outdoor advertising contract covers advertising across 121 sites including 52 […]