Archive for the 'DailyDOOH Update' Category

George Muench Joins @Daktronics Sales Team

Friday, January 10th, 2025

Andrew Neale

George Muench has joined the Daktronics (NASDAQ-DAKT) sales team where he will serve sign company partners, organizations, billboard owners and schools within central Wisconsin and the Upper Peninsula of Michigan, including Madison, Wausau and Fox Valley. He will work with customers to understand their needs and provide the proper digital LED solutions and services for […]

Hernán Estrada Joins Latcom – Worldcom OOH

Friday, January 10th, 2025

Adrian J Cotterill, Editor-in-Chief

Hernán Estrada has joined Latcom – Worldcom OOH as Global General Manager. He will lead the organization towards consolidation and expansion in key international markets. Valentín Bueno, Global CEO of Latcom – Worldcom told us “Hernán’s appointment is a fundamental step in strengthening our global presence and consolidating our leadership in the OOH market. His […]

oOh!media’s Australian Open Sponsors

Thursday, January 9th, 2025

Tristan Cotterill

Ahead of next week’s first tennis grand slam of the year, oOh!media has announced Qantas Frequent Flyer, ANZ and Subway as principal sponsors of its expanded Out of Home coverage of the Australian Open. From 12 to 26 January, oOh! will bring all the key match scores and highlights from the tournament to more Australians […]

AdLogic CPM+ Launched By Creative Realities, Inc.

Thursday, January 9th, 2025

Andrew Neale

Creative Realities, Inc. has launched AdLogic CPM+, a new campaign planning and management platform with programmatic functionality designed for in-store retail media networks. This solution offers integration and flexibility, enabling advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack. AdLogic CPM+ addresses the growing demand for sophisticated in-store retail media […]

Displayce Looks Back At a Great 2024

Wednesday, January 8th, 2025

Adrian J Cotterill, Editor-in-Chief

Displayce, the leading European platform for programmatic buying in digital out-of-home advertising, continued its growth in 2024. With the opening of four new offices worldwide and major technological advancements, Displayce strengthened its position as a pioneer and reaffirmed its ambition to become the global leader in programmatic DOOH. Laure Malergue, CEO and co-founder of Displayce […]

DOOH: Unbeatable vs Super Bowl Ads

Wednesday, January 8th, 2025

Guest Contributor, Steve Nicklin

As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home as a smarter, longer-lasting alternative. For the same $7 million spent on a fleeting 30-second Super Bowl spot, DOOH delivers 7.5X greater reach and 10X […]

ECN Partners with VIOOH

Wednesday, January 8th, 2025

Adrian J Cotterill, Editor-in-Chief

World leading digital out of home office media publisher ECN this week announced a new partnership with VIOOH which expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. “This new partnership provides an exciting new opportunity for advertisers to connect with many affluent businesses and consumers, located in premium office […]

Esprit Digital 2025 Reorganisation

Tuesday, January 7th, 2025

Adrian J Cotterill, Editor-in-Chief

Last year (2024) was a strong one for King’s Award for Enterprise (International Trade) winning UK based Esprit Digital, they grew their turnover once again and told us that they have continued to prioritise LED technology, which they see as the future of large-format digital displays. Esprit Digital who focus on delivering high-quality, reliable solutions […]

#ISE2025 New @PeerlessAV dvLED Concepts

Tuesday, January 7th, 2025

Andrew Neale

At #ISE2025, AV technology pioneer Peerless-AV will be enticing visitors to its booth 3Q150 with new, never seen before seamless dvLED mounting and kiosk concepts in partnership with leading display hardware, software and content brands. Attendees will be able to experience a wide range of full solutions that demonstrate Peerless-AV’s expertise in design, engineering, and […]

DDX Asia 2025, February 20-21

Tuesday, January 7th, 2025

Tristan Cotterill

Launched back in 2024, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set to be held again, this time February 20-21 2025 at Hall No 5, Nesco […]