DailyDOOH

Forner oOh!media Group Revenue Director Sean Rigby has joined QMS as National Trading and Partnerships Director. Sean left oOh!media earlier this year and will replace at QMS the role left by former General Manager – Trading, John Glynn. He will join QMS in quarter four 2024 and will be based in Sydney. QMS Chief Executive […]

Coming out of the 2024 NewFronts, GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, unveiled this week a new study in collaboration with Lumen Research, the leading technology company for attention measurement, that for the first time quantifies actual visual attention paid to […]

Vistar Media has announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no different,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. “Vistar has had an amazing journey across our programmatic marketplace and enterprise software […]

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

This week, T-Mobile (NASDAQ: TMUS) announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts. “T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “T-Mobile Advertising Solutions has the unique opportunity to propel the […]

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group, a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens. Launching with the new ‘Sound Bites Powered by Big Machine’ series, more than […]

Screenverse has announced a USD 10.5 million investment led by Volition Capital. The announcement says that this funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future. Founded in 2020 by industry veterans David Weinfeld and Adam Malone, Screenverse emerged at the height of the pandemic while the […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account Director at Rapport Worldwide; and Eric […]

Registration is now open for Commercial Integrator Expo (CIX), which returns to the Colorado Convention Center in Denver and for CEDIA Expo, the long-running trade show and conference that focuses on residential tech such as audio-visual and lighting. The two shows take place September 4-7 (the trade hall dates are September 5-7.) Jason McGraw, group […]

Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” which indeed it is. We […]