DailyDOOH

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, this week released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering […]

The OAAA’s #OOH2024 Conference kicked off Monday in Carlsbad and was a huge success but when that is done and dusted later this evening there’s a lot more in-person goodness to look forward to for the rest of the year. Here’s what we think is important and coming up… In person IAB Newfronts (May 1) […]

Ivee, descrtibed as a software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC last week announced the ‘Smart Taxi’ which they say will provide passengers with a personalized, engaging, and authentic experience during a ride, whilst giving brands a more impactful, better-performing, and measurable opportunity to reach […]

OUTFRONT Media (NYSE:OUT) and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it and together they are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis […]

E Ink Holdings Inc. (8069.TWO), the originator, pioneer, and global commercial leader in ePaper technology, last week announced a strategic partnership and memorandum of understanding with AUO, a supplier of display and smart application solutions, to develop large-size color ePaper displays. E Ink will provide full-color ePaper modules, while AUO will provide integrated software and […]

The Digital Signage Federation are holding their next Mix and Mingle in Tampa, FL. and will feature presentations from SNAP-Install’s Tony Green, Tampa International Airport’s Zach Washburn, AVI-SPL’s Rebeca Criswell, 22 Miles’ Tomer Mann and Peerless-AV’s Megan Zeller. Date & Time May 16, 2024 at 3:00 PM MST Location Jackson’s Bistro 601 S. Harbour Island […]

SNA Displays has hired Barbara Barry to lead its sports division. Working out of the company’s New York headquarters, she joins the leading LED display manufacturer with an extensive career in collegiate and pro sports digital signage, having supported organizations such as the Los Angeles Lakers, Cleveland Cavaliers, Houston Rockets, Pittsburgh Penguins, Baltimore Orioles, Tennessee […]

IAB NewFronts is billed as the ultimate one-stop-shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation spanning four days in New York City. The event connects brands with the latest digital video content and innovations that facilitate valuable partnerships and attending the […]

The Australian Outdoor Media Association (OMA) and RSL once again joined forces this year, in the spirit of ‘mateship’ of course, partnering for the fifth consecutive year to encourage Australians to commemorate ANZAC Day. The partnership will see RSL’s ANZAC Day campaign –That’s the ANZAC spirit – broadcast across the national outdoor media network of […]

Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also […]