DailyDOOH

Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM. It takes place: – Omni La Costa Resort & Spa Marigold Room & Terrace 2100 Costa Del Mar Rd Carlsbad, CA 92009 If you would like to join them for drinks and light bites during […]

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top Result Metro Advertising Co., Ltd. With this launch, VIOOH now offers prDOOH across the metro audiences of […]

Bose Professional, developer of world-class audio experiences designed to transform any space, announced today the launch of a new US sales organization, marking a historic milestone in the newly independent company’s evolution. For over 50 years, Bose Professional has developed audio technology that allows systems to be easily designed, installed and operated for performance and […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today that Ipsos has validated ‘Metro Audience Metrix‘, its international audience measurement for metro networks. Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, told us “I am delighted that JCDecaux has partnered with Ipsos to validate Metro Audience Metrix, setting global […]

With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that […]

There were rumblings and rumours last week in Miami (like there would be with any significant industry people get together) but it was confirmed late Monday that Dylan Mabin is stepping down from his role as President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising. Dylan was promoted to […]

Fresh from almost a week in Miami, industry veteran, all round nice guy, OOH Media Salesperson and Buyer, Nick Coston is now looking forward to attending the upcoming 2024 OAAA Media Conference which kicks off a week today in Carlsbad, California. However, rather than flying there like everyone else his journey begins today, Monday, April […]

JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa. The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record […]

The deadline for the Canadian Out-of-Home Awards has been extended, ever so slightly, to April 26, 2024. OOH campaigns executed between January to December 2023 are eligible. Michael Minicucci, President & CEO of UB Media, who are returning as the title sponsor, expresses his excitement for this year’s Gala, emphasizing the platform it provides for […]

Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human […]