DailyDOOH

Central Force International, an established research firm with a heritage going back to 1996 has just completed a study commissioned by Plan B OOH in Singapore, to deliver audience impressions data for out of home media. The media trading ecosystem obviously needs audience measurement and the OOH media sector is often lacking versus other media. […]

The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded […]

Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has announced a new partnership with GSTV, the national US video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. We are told that this partnership also represents a significant milestone in the industry, marking […]

Leigh Lowery has joined Captivate, North America’s largest on-the-go news & entertainment network, as Chief Revenue Officer. She rejoins the team as a Captivate veteran, with over 25 years of experience as an executive leader. During her first tenure with Captivate, Leigh served as SVP of National Sales, driving record-breaking sales to achieve Region of […]

Audioscenic, developers of the innovative 3D Audio Beamforming Technology Amphi, have announced that Angela Lee has joined as their Head of Business Development. She joins the business with twelve years of experience in marketing and business development, and a speciality of immersive technology, including VR and glasses-free 3D. Angela was most recently the Partnership and […]

Kara Ullmann has joined Seedtag as Head of Political in the US. In this role, she will be responsible for establishing Seedtag’s go-to-market strategy, building key relationships, and leveraging the company’s contextual AI capabilities to support political agencies and organizations in achieving their goals. Based in the D.C. region, Kara brings more than 15 years […]

JCDecaux Australia has launched broadcast-scale 3D (JC3D) across its Airport and Rail network. JC3D is now available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences. Max Eburne, Chief Commercial Officer, JCDecaux, told us “For a long time our clients have […]

In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC). It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing […]

KrowdSense is a new wireless occupancy scanner developed to measure storefront customer flow, peel rate and dwell times. We understand that it was created as a partnership between Dallas-based Glass-Media and Toronto-based Kaidu, and are told that the device offers data on traffic and overall engagement necessary to maximize a retailer’s exterior displays. It’s described […]

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]