DailyDOOH

In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC). It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing […]

KrowdSense is a new wireless occupancy scanner developed to measure storefront customer flow, peel rate and dwell times. We understand that it was created as a partnership between Dallas-based Glass-Media and Toronto-based Kaidu, and are told that the device offers data on traffic and overall engagement necessary to maximize a retailer’s exterior displays. It’s described […]

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]

JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network tells us that it recently leveraged its first-party data to provide ‘unparalleled’ consumer insights for brand partners at scale for the first time. They have delved into their active, opt-in EV charging community to gauge consumer trends, behaviours and opinions, providing a comprehensive […]

In today’s competitive environment, capturing attention and driving engagement – whether in stores, pubs, restaurants, or other customer-facing spaces – requires a smarter approach. Hyperlocal targeting, fueled by data and real-time insights, is the key to delivering relevant, in-the-moment experiences that resonate with modern consumers. The folks over at LDSK have put together this guide […]

Sharp NEC Display Solutions Europe will be showcasing the latest innovations in sustainable display and signage solutions at Passenger Terminal Expo April 16-18 in Frankfurt, Germany. Highlights on stand C70 will pave the way towards a more sustainable future in aviation, demonstrating new energy efficient products such as the dvLED FE Series and the Sharp […]

The Outdoor Media Association (OMA) presents its highly anticipated annual Industry Awards ceremony that will be held on the 2nd of May at the Pearl Ballroom, Crown Sydney. The OMA Awards shine a spotlight on the remarkable achievements of industry professionals who have tirelessly pushed the boundaries of Out of Home (OOH) advertising. They serve as a testament […]

ZetaDisplay AB (publ) announced the acquisition of Beyond Digital Solutions Ltd, a UK company. No money seems to have changed hands as the (very brief) announcement said that the acquisition was fully funded by equity from ZetaDisplay’s owner, Hanover Investors.

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys. These comprehensive surveys delve into various topics, aiming to grasp the nuanced perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond. This particular survey focuses on the integration of OOH within […]