DailyDOOH

StreetMetrics, the leader in out-of-home media measurement, announced this week that Miami-based LED Truck Media has selected it as their planning, measurement, and attribution solutions provider for their digital advertising fleet. With StreetMetrics, LED Truck Media will gain insights about their mobile digital billboards across the nation. “LED Truck Media was one of StreetMetrics’ earliest […]

ZetaDisplay has entered into a multi-year framework agreement with Axfood, initially for the development and establishment of a new digital signage solutions concept for leading Swedish grocery retail chain Hemköp covering 220 stores. Hemköp wanted to challenge established digital signage practices and deliver a refreshed in-store solutions concept backed by business value focus, data and […]

GoVision LLC, the premier provider of large-scale LED video displays, announced this week the appointment of three prominent executives to its Board of Directors: Matt Deimund, Chief Transformation Officer, Varsity Spirit Chuck Huttinger, Co-founder/CEO, GFX International, Inc. Stephen Shannon, Founder/CEO, Colo Development Partners Matt Deimund joined Varsity Spirit in February 2022 in the role of […]

Stefan Hoffman has joined ZetaDisplay as (German) country director and Geschäftsführer. He is the former head of marketing devices and services at Google, and has over 20 years of international marketing, sales and management experience in the CPG and digital industries, bringing businesses and marketing models to a digital first approach. Per Mandorf, group CEO […]

Seedtag, a global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary Contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage with modern consumer interests without relying on personal data. Contextual Audiences effectively address the hurdles […]

UK Outdoor media operator 75Media has donated 34 digital billboards to the charity Make 2nds Count, as part of a campaign to highlight the impact of the incurable but little-known disease secondary breast cancer. 50 landmarks from Blackpool Tower to Cardiff Castle were lit up in the colours of Make 2nds Count on Secondary Breast […]

Building on its popular “Don’t Stop. Sprint” national campaign earlier this year, home improvement retailer Screwfix has now taken to London out of home sites to promote Screwfix Sprint, its rapid 60 minute or less delivery service, to reach tradespeople as they commute across the city. The brand’s first dynamic digital OOH campaign launched last […]

Hivestack, the world’s leading, independent programmatic DOOH #AdTECH company this week announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcast, podcasts, online display, OOH and DOOH. Hector Gonzalez, Chief Revenue Officer of the Americas at Hivestack commented, “We are thrilled to […]

Rockbot, who describe themselves as a multiproduct media platform that creates enhanced in-location customer experiences, announced during #OOHNYC the acquisition of Nerdy Bunny, an interactive signage and retail display solutions platform. Nerdy Bunny CEO Itai Ben-Gal told us “We are thrilled to join forces with Rockbot and supercharge our mission of helping retailers innovate, solve […]

UK outdoor advertising operator 75Media has appointed Joel Turner as commercial director, as it doubles the size of its offices to accommodate a rapidly expanding team. Joel joins from digital agency 26, where he also held the role of commercial director. Prior to that he was studio director at agency Epiphany and he previously held […]