Archive for the 'Scuttlebut' Category

ViantAI Launched By @Viant_Tech

Monday, September 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI which is described as an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. “ViantAI is a breakthrough for our industry,” said Tim Vanderhook, CEO of Viant Technology. “It acts like a digital advertising expert, taking over the difficult, data-intensive work so […]

Join Us During #OOHNYC For Roadblock Cancer

Friday, September 13th, 2024

Guest Contributor, Mark Boidman

Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer. This charitable non-profit advertising initiative is a highlight of this October’s Out of Home New York. Roadblock Cancer Details: Purpose: […]

David Hawkins Joins @billups

Friday, September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.

Bea Carri Joins BambOOH

Friday, September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Former Trader at Clear Channel Outdoor Bea Carri has joined BambOOH. Bea has spent the last three and a half years at Clear Channel, and has a fantastic reputation with those that have worked with her. Bambooh are experts at delivering growth in Out-of-Home for independent, and independent thinking, media agencies and clients. They describe […]

Kim McLeod Joins Tractor Outdoor

Friday, September 13th, 2024

Tristan Cotterill

Kim McLeod has joined Tractor Outdoor as its new programmatic digital out of home sales lead. Mali Motsumi-Garrido, sales director at Tractor Outdoor told us “Tractor is focused on bringing more strategic expertise to grow and develop our digital competency. Thus, we are thrilled to have appointed Kim, who will play a pivotal role in […]

Tyson Barr Joins @CarmanahSigns

Friday, September 13th, 2024

Andrew Neale

Tyson Barr has joined Carmanah Signs, the Lottery and Gaming Division of STRATACACHE, as Vice President of Sales, USA. Tyson joins Carmanah from IGT where, for the past ten years, he held the position of Account Development Manager and General Manager for IGT’s lottery operations in Colorado. With over 20 years of experience in the […]

LG Showcases Display Solutions For UK Market

Thursday, September 12th, 2024

Andrew Neale

LG Business Solutions (LG) has announced the availability of its latest display innovations for the UK market, showcasing major new solutions including its transparent OLED, new streaming technology and all-in-one LED display at their ThinkBeyond event which took place in London September 4-5, 2024. LG’s state-of-the-art range delivers significant benefits to organisations across a wide […]

New @ASA_UK Awareness Campaign

Thursday, September 12th, 2024

Adrian J Cotterill, Editor-in-Chief

The UK Advertising Standards Authority (ASA) is partnering with Compare the Market and Acast for the next phase of its awareness campaign which launches UK-wide this week and will run for eight weeks across multiple platforms and channels, both online and offline. Guy Parker, CEO of the ASA, told us “We’re pleased that our ad […]

New @Hotcrowd_Canada Marketplace

Wednesday, September 11th, 2024

Tristan Cotterill

Hotcrowd is described as your all in one MARKETPLACE connecting advertisers with various Out-of-Home digital screens and billboard owners. You can find out more about Hotcrowd Advertising Canada here.

Juan Tubert @Tombras CTO AdAI Conference Keynote

Wednesday, September 11th, 2024

Adrian J Cotterill, Editor-in-Chief

In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization. If you are […]