DailyDOOH

I am not sure why a good brand like HSBC and especially its upmarket brand – HSBC Premier here shown in Mayfair would put an unreadable LED in its window and even worse, then proceed to scroll text across it. Discrete inorganic light-emitting diode (LED) screens are an interesting topic when it comes to digital […]

As you know here in the UK we have been working on a digital signage campaign for Macmillan Cancer Support that ran across 20 different networks. I have blogged about this a couple of times before. Amigo Digital who were selected to produce the content have just released a press release which nicely summarises and […]

I see that Dynamax, the UK’s self-styled “world-leading provider of digital signage” has hired Tom Nix as Business Development Director based in New York. Tom was previously Director of Business Development at Main Street Direct and before that VP Business Development at Marins USA (now Inventive Media). With, what appears to be an office address […]

Great article in Friday’s Financial Times by David Blackwell on the pitfalls of even temporarily losing your shine on the UK’s alternative investment market (AIM). David talks about Imagesound (one of my favourite companies as you know) and quotes Derek Mapp their chairman. I will write about this a bit further in due course but […]

As well as Digital Out of Home I am heavily involved in the Web 2.0 arena. In fact my background is Internet Technology and I fell into digital signage 6 years ago from the Content Delivery angle. My argument has almost always been that large digital signage networks are not about signage per se (obviously […]

Thanks to Boomerang Digital, this commercial for the new Mazda2 is running across the Healthclub Channel. That is just over 280 Gyms, Fitness Centres and Health Clubs in the UK – brands such as Fitness First, Topnotch, L.A Fitness, Everyone Active etc. Imagine this playing out in a Gym (perhaps you are on a treadmill […]

Did you know that in the UK… “Thinkbox is the television marketing body for the main UK commercial broadcasters – Channel 4, Five, GMTV, ITV, Sky media, Turner Broadcasting and Viacom Brand Solutions. We work with the UK marketing community with a single ambition: to help customers get the best out of television” See http://www.thinkbox.tv/ […]

Trevor O’Brien, Director Of Technology at John Ryan asked today on LinkedIn’s Q+A the following: – “Which Digital Signage networks are you most impressed with? With the rise of more and more in-store and out-of-home networks, which ones grab your attention and why? Is it interactive or passive, banking or retail, in-store or OOH? Is […]

Just a reminder that the next Screen Network Owners’ Forum (NOF), kindly sponsored by EnQii (aka Digital View Media) is THIS Friday in London on the 14th September and will be focusing on “Content”. James Henry, Chairman of The Screen says “We all know the importance of content and have often heard the “content is […]

Literally; one day you get a request from a customer asking for a recommendation on “directional audio” capabilty and the very next day (before you can even Google “directional audio”) you get in your inbox an email from a company offering same said capability saying how much they enjoy your blog, and I quote… Panphonics […]