DailyDOOH

We helped Aegis Group’s Posterscope unit earlier in the year get a better handle on the French marketplace – briefing them on the networks we knew about, sizes, footfall, technology etc. We have also worked with their technical folks on a database of UK networks. We also pride ourselves on having fifty four (yes 54) […]

WHScreen is a network I often used to use in my presentations as a ‘great little network’ – nice niche, no scale to date but a great bunch of start-up guys driving it forward. I haven’t blogged about it much as very little news comes out of the business (how true of so many DOOH […]

Marketing Week has reported that alcoholic drinks companies are shifting advertising spend away from television as a result of tough new restrictions, according to Ofcom and the Advertising Standards Authority (ASA). A new report shows that drinks suppliers are spending 26% less on TV ads than they were two years ago despite overall spend across […]

The folks behind the exceptionally good UNWIRED Newsletter (bits from it I have shared with you in the past) are branching out a little and doing a 1 day training seminar entitled “Audio Visual Trends and Technologies for the Workplace” In their words… Unwired presents their new one day course for anyone who is involved […]

I can answer my own question cos’ Buzztime although present in the UK have only about 40 venues (small non-tenanted pubs I believe) and don’t to date do any reasonable size advertising. In fact Buzztime in the UK are typical of a good US Player doing it all wrong, with the wrong people, wrong business […]

No sooner had I said that other networks had reported a slow Q4 period for on-screen advertising campaigns do I receive an update from Avanti Screenmedia on how well they have been doing leading up to Christmas. Some of the highlights… Malls Several big blue chip campaigns running across their Mall network. Their Malls see […]

The Minority Report thesis we reported on over the weekend was picked up by a couple of other blogs and sites – it gave Bill Gerba inspiration to write a very, very good post which is well worth a read here. Jayne Karolow the Director of Community at LocaModa, Inc. who is a regular reader […]

Blog postings this year have come from Paris, Amsterdam, Singapore, Mumbai, Copenhagen, Athens, Istanbul and today and for the rest of this week from Dublin. We have Jorge Garcia de Bustos, our Head of R&D to thank for making it easy for our researchers to travel and continue to post – everything we use is […]

We all know the importance of the other advertising around our digital screens – you know my thoughts with shopping malls for instance – tiny little 40″ (if you are lucky) screens usually hung in landscape mode up on the ceiling compete with sensibly placed 6-sheet posters in the consumer / shopper’s eye line – […]

I expected the big outdoor media owners to be the first to roll out free Wi-Fi in major cities – possibly along with both their traditional and digital billboards as part of ‘urban regeneration’, ‘corporate social responsibility’ etc – think of the JC Decaux free bicycle scheme in Paris as to what good a large […]