DailyDOOH

We are not big fans of the open air style of presentations theatres – usually found in the middle of shows – the noise, general distractions and the people moving about is not conducive to anyone’s concentration. However good the presenter they are battling the odds the minute they stand at the lectern. This guy […]

In our article “Fund Raising On AIM” in early May we touched upon a number of successful fund raising initiatives (not all AIM related). One of those mentioned by us was Beringea’s investment in Breeze Tech. We don’t know why it has taken them so long to do an official announcement about it but the […]

Kinetic launched Kinetic China today. The offices will be in Shanghai, Beijing and Guangzhou, and headed by Managing Partner, Jim Liu. Kinetic is already in Asia in the likes of India, Singapore, Malaysia, the Philippines and Thailand. Kinetic was initially formed by merging Poster Publicity and Portland Outdoor in 2005 – it seems that Portland […]

This was our personal favourite at the In-Store Show. Some very well thought through content from Brainstorm – a UK based content provider. This active digital signage display is in use at Wagamammas at LHR Terminal 5. Very intuitive interface, good graphics, big text, bold pictures, some nice features (like the + sign to blow […]

Neo Advertising continues its aggressive expansion policy with a move into Italy – in this case a majority owned subsidiary in Milan. We are told that they will also shortly announce a couple of major projects in the peninsula. Neo Advertising Italy will operate as an independent subsidiary reporting directly to Neo Group Switzerland. A […]

From 2nd to 15th June 2008 consumers in the Yorkshire and Humber region will see the first regional cash machine advertising campaign for Consumer Direct, the Government consumer rights helpline. The campaign is a first for the helpline and will target high-street shoppers in the Yorkshire and Humber region, aiming to raise awareness of the […]

Samsung is the first advertiser to take advantage of the new shorter packaging options offered on the spectacular Toronto Eaton Centre Media Tower by Toronto-based Outdoor Broadcast Network. Responding to the increasing demand for high-impact campaigns in Dundas Square, OBN, the only national network of Video Boards in Canada, is offering advertisers short-term campaign options […]

Raffi Vartian, Director, Proximity Marketing at the Parachute Marketing Group, in Northbrook, Illinois has asked an interesting question up on LinkedIn… What are the main needs for measurement for retail and Out of Home? We are working on inexpensive measurement solutions utilizing passive Bluetooth technology. Consumers are unaware of the presence of technology and will […]

Here’s the official press release from EYE about what we saw / wrote earlier with regard Mastercard and Manchester Airport – all very clever, just goes to show the REAL power of digital. We believe that the new digital screens only went live on Monday, Mastercard was booked on Tuesday and of course the campaign […]

Seems like everyone wants to get into the Digital Out Of Home ‘game’ – here we see an advert for Sony’s small business solution from BEST BUY !!!