Archive for May, 2008
Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
These days if you are any sort of technology retailer you must have an interactive window display. Following on from Vodafone, Carphone Warehouse and Orange (all reported previously) here we see Sony with one. The picture shows Tottenham Court Road but we are told that there are three in total – the other two being […]
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Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
I wonder how many of the 7,000 fans who left Manchester Airport today on their way to Moscow noticed the Mastercard campaign that ran, last-minute, on the brand new Eye Corporation digital screens there? A lot I bet and hey we even have a photo!!! We understand that Eye Corp will be releasing a press […]
Posted in DailyDOOH Update | 1 Comment »
Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
Issue 3 of Grand Visual’s Loop newsletter is out… Welcome to Issue 3 of the Loop. This issue details our campaigns for Vodafone, Police, TIGI, REC, and Battle for Haditha, and reviews the emergence of digital roadside opportunities, the Piccadilly Lite, and Titan Outdoor’s expanding digital inventory. Plus this issue also includes features on audience […]
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Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
Vision Media Group are about to announce a 5 title media booking with Universal Films for their Theme Park Media (TPM) division. The booking was made through Mediacom’s out of home department. The campaigns will run across Thorpe Park, Alton Towers and Chessington World Of Adventures. The film titles are: – The Incredible Hulk Mamma […]
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Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
Panasonic certainly had the most impressive stand by a long shot at CeBit Australia which opened this week. It was similar to the Broadsign stand you would have seen at DSE in Vegas and ScreenExpo in London – two stories high with a boardroom at the top AND of course the oblligatory 100+” monster screens!! […]
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Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
City Gateway Media today launched their 2008 Skyscraper Festival Competition with a total prize value of up to UK PDS 400,000 in media value! This is a great idea, truly innovative and will help find and showcase new (and existing) creative talent. It can only be a good thing for the digital industry to do […]
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Wednesday, May 21st, 2008
Adrian J Cotterill, Editor-in-Chief
It’s very quickly becoming clear which trade shows are coming to the fore and where vendors and suppliers should spend their marketing Euros (it is Euros as we are talking specifically about Europe here). Late last year we promised that we would put something together as to what shows we rated and why but to […]
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Tuesday, May 20th, 2008
Adrian J Cotterill, Editor-in-Chief
We noticed that the UK’s Bluewater Shopping Mall has in the last couple of months introduced a 3D television known as an AdPod. It’s in the West Village in the waiting area of the newly refurbished ladies’ washroom (don’t ask!!) and is broadcasting 3D fashion shows from brands such as Diesel and Estée Lauder. AdPod […]
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Tuesday, May 20th, 2008
Adrian J Cotterill, Editor-in-Chief
That’s a tongue twister and a half, repeat after me “Escalator Wall Wrapped At Waterloo, Escalator Wall Wrapped At Waterloo” – whilst not digital (at all) we liked this for a number of reasons… First, Ford has chosen an Outdoor Impact format to support their TV campaign for Kuga, its new SUV. Secondly it is […]
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Tuesday, May 20th, 2008
Adrian J Cotterill, Editor-in-Chief
We haven’t been at all impressed with what we have seen with glasses free 3D so far – it’s a far cry from the Digital Cinema 3D experience and surely that is what ultimately it may be measured by? Anyway, PDM and Telstra down under have announced a “groundbreaking 3D content and technology initiative”… 19th […]
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