DailyDOOH

Hats off to the salesman who sold this – Nestlé PURINA are using ATM:ad’s cash machine network in the UK to advertise their range of cat food. The dynamic advert for PURINA ONE Natural Balance cat food went live on Monday, July 14, 2008 and runs for two weeks. Nestlé PURINA have a wide ranging, […]

We have written about Ecast a couple of time recently and an interest press release crossed our desk earlier in the week with the results of a touch screen campaign for Jameson® Irish Whiskey (a Pernod Ricard brand) that took a non traditional approach to engage consumers at point of purchase. Using Ecast’s network of […]

We see that Thomson¹s PRN and GSN have teamed up to co-produce content for a new game show, CATCH 21, which will run on PRN’s Checkout TV Network Screens in Supermarkets. The idea is an interesting one – basically shoppers can play CATCH 21 (hosted by Alfonso Ribeiro) whilst in the supermarket queue. Called ‘Catch […]

We thought Enqii’s second email newsletter was a bit disappointing but the one article in it we did enjoy, and thought was worth reproducing below, was the interview with Joe Rossi, their President in the APAC region… Q: What do you do at EnQii? A: As President of APAC, I manage our current business and […]

This was interesting – an advertisement for Harrah’s in Atlantic City on New York’s Sixth avenue. Pedestrians walking along Sixth Avenue see a storefront with a live-action shot of patrons at a blackjack table, as the pedestrian approaches, the dealer gestures for the consumer to come over, and then proceeds to deal a hand of […]

Health TV is New Zealand’s largest health and lifestyle television channel reaching an audience of 6.8 million viewers annually. It is installed in over 200 medical centre and hospital waiting rooms nationwide. Wallflower Global Limited tell us that they are in the final stage of installing their own Wallflower™ Dynamic Digital Signage software – some […]

In addition to the extended passenger dwell times associated with air travel, the sheer expanse of larger airports provides network owners with a great opportunity to capitalise on point-to-point passenger travel time. Some of the travelators I have been on seem to stretch for miles but at Schiphol Airport, Amsterdam, both the airport and advertisers […]

We have written before about Neo Advertising’s work with the EDEKA stores in Germany. Here we see their announcement that they now have nationwide coverage. • Digital Signage-Spezialist bietet Werbekunden jetzt nationale Reichweite • Netzausbau bei Edeka ein großer Erfolg • Neo Advertising expandiert ungebremst Hamburg, 24.07.2008 – Neo Advertising, der führende Anbieter von Digital […]

We haven’t seen it yet, but there’s a digital component to Levi’s brand’s first integrated global campaign and the biggest marketing program the brand has ever undertaken that’s being launched this week. ‘Live Unbuttoned’ promotes the timeless and quintessential straight-leg, button-fly jean. The digital components are being handled by EVB and Ave A/Razorfish. What we […]

We mentioned a few weeks ago that the Carrefour Athens deployment in Greece has now grown to 14 stores and 300 screens (from 9 stores and 180 screens in 2007). There’s no doubt in our mind that the perceived poor performance of early years Tesco TV (now Tesco Screens) slowed the adoption of digital signage […]