DailyDOOH

Jill Miller, President of The Digital Signage/Group has reminded us that there is a call for listings for the 7th edition of the Digital Signage Resource Directory. Companies can go to digitalsignagedirectory.com to update or add to their listing. The print edition will be available in mid August and it’s available as a PDF for […]

If you are in the US, make sure you tune in tonight – 10 pm Eastern Time (ET), to Lifetime’s “How to Look Good Naked” show and you will see EYE’s North American television debut (a body reveal in an Eyelite unit at the Lakewood Center Mall in the Los Angeles area). In this evening’s […]

Interesting article on “why digital signage still fails” from the German Marketing at Retail Federation… Woran Digital Signage immer noch scheitert 16.07.08 Obwohl viele Unternehmen die Vorteile digitaler Medieninhalte bei Werbe- und Informationssystemen wie elektronischen Plakaten, Verkehrsschildern oder POS-Werbung kennen, zögern sie diese in der Praxis einzusetzen. Eine Studie des Marketing-at-Retail Verbandes zeigt woran dies […]

We have been really enjoying the recent issues of the Hub and it’s great to have something to (easily) catch up with when on a plane. Earlier this month (yes we only just read it) Stuart Armstrong, President, EnQii North America wrote a nice piece entitled “Harley Knows Best” which talked about Digital signage networks […]

Here’s the official press release from the story we were the first to break last week about Wututu winning the Sony Style retail business in Barcelona SONY STYLE BARCELONA CHOOSES PERSON COUNTER BY WUTUTU Wututu has been chosen by Sony Style Barcelona to incorporate its innovative audience measurement system, Person Counter by Wututu, at the […]

In the next 6 months, especially in the US we believe that the big debate Retailers (and that includes Shopping Malls and QSR in our definitions) are going to have is the choice between Proprietary and Third Party digital screen Networks. During our discussions with software signage solution manufacturers about the US marketplace the main […]

Continuing with the green / eco-friendly theme we see that down under, PDM and Planet Ark have announced an environmental media partnership. Starting with promotion for Planet Ark’s National Tree Day, PDM are producing a 15 second re-purposed promotional content clip which will play in the lead up to the event over PDM’s Lifestyle, Wellbeing […]

The large LED folks are all mad or at least incredibly slow with their PR. Last week we received half a dozen press releases from manufacturers, rental companies and the such like telling us how they were all involved in the UEFA Euro 2008 Championships 7th June – 29th June 2008 – we guess many […]

Not digital but eye catching nonetheless using Scrollers – we just loved these Lime Outdoor vans in Toronto. Lime Outdoor describes itself as… Lime Outdoor is Canada’s leading supplier of outdoor mobile advertising. With inventory in many major cities and growing, we can offer national, regional and local campaigns to clients across the nation

The quality of content on many of the outdoor media owner’s digital screens is, we think, getting much better. This digital poster is one of JCDecaux’s at London Heathrow Terminal 3 and all of the creative seemed to be pretty good. The one shown here is for Orange and it was quite simply an animated […]