Archive for February, 2009

3M Virtual Mannequin, Audi Centre, Sydney

Monday, February 9th, 2009

Adrian J Cotterill, Editor-in-Chief

Prime Digital Media (PDM) seem to be the first to have used 3M’s Virtual Mannequin to good affect in a proper business situation, here we see it in an Audi Centre in Sydney, Australia. It’s a shame that PDM term it a ‘Holographic Virtual Assistant’ – there’s no need to call it Holographic and we […]

Trofie + Danoo Report 24%-53% Boost In Magazine Sales

Monday, February 9th, 2009

Manolo Almagro, Q Division Managing Partner

Some interesting news comes from Trofie and Danoo – it was only a month ago of course that we reported on their strategic partnership and plans for network expansion and now, in a press release issued late on 5th Feb, we are told that Trofie’s Media Center DOOH pilot has resulted in some unprecedented sales […]

Amscreen On Their Way To 20,000 Screens

Sunday, February 8th, 2009

Adrian J Cotterill, Editor-in-Chief

The announcements and rollouts from Sir Alan Sugar’s digital signage company, Amscreen are coming thick and fast and whilst we don’t like the look of most of their screens, their low-cost approach to the market means, by OUR ESTIMATES that these guys could have as many as 20,000 screens in the UK by the end […]

TV vs. DOOH Back For 5 More Webisodes!!

Saturday, February 7th, 2009

Adrian J Cotterill, Editor-in-Chief

We had a sneak preview of an uncut first version of one of these in Amsterdam AND if that one was anything to go by then they (a series of 5 leading up to Screen Media Expo Europe) are going to be, again, a lot of fun whilst at the same time pointing out some […]

JCDecaux’s Digital Management System RFI

Saturday, February 7th, 2009

Adrian J Cotterill, Editor-in-Chief

Most, but not all of our Top 10 Digital Signage vendors for 2009 received JCDecaux’s recent Digital Management System Request For Information (RFI) at the end of January. Don Sperring, Group Digital Strategy Director at JCDecaux exclusively told us whilst we were in Amsterdam “We have run out an RFI to see what the market […]

Ecrans d’or – French Golden Screen Awards 2009

Friday, February 6th, 2009

Russ Curry, Ministry of New Media

This year, French Digital Signage association,  APCAD (Association pour la Promotion de la Communication Audiovisuelle Dynamique) created the first ‘Ecrans d’Or’, or ‘Golden Screen Awards’, for the best Digital Signage installations of the past year. There were two categories: Internal and External Communication. Winner in the first category was byVolta for their multi-sensorial bubble bar for Moët […]

The ISE Digital Signage Zone

Friday, February 6th, 2009

Adrian J Cotterill, Editor-in-Chief

Dear Mike Blackman The DailyDOOH team and everyone who took part in the DIGITAL SIGNAGE ZONE at ISE would like to give you and your team the biggest vote of THANKS for organising a truly fantastic event in Amsterdam – in fact OUTSTANDING does not even begin to describe how good it was! You have […]

Once There Was A Snowman

Friday, February 6th, 2009

Adrian J Cotterill, Editor-in-Chief

Ostensibly being ‘cloudworkers‘ makes a lot of sense, especially in this weather. If any of our readers are expecting anyone in the UK to do anything today then think again… Once there was a snowman, Who stood outside the door, He wished that he could come inside, And run about the floor. He wished that […]

Saskatchewan’s Don’t Drink & Drive Campaign

Friday, February 6th, 2009

Gail Chiasson, North American Editor

Captive Audience network, Regina, is running a campaign on behalf of the Saskatchewan Government Insurance on resto/bar washroom digital and static screens across the Canadian province of Saskatchewan. The ads are intended to inform the viewer of the many consequences of drinking and driving, without resorting to scare tactics or ‘finger-wagging’. The campaign creative and […]

50% Of OOH To Be Digital By 2012

Thursday, February 5th, 2009

Jorge Garcia de Bustos

There are so many great ‘takeaways’ and headline figures in this presentation from Christian Vaglio-Giors, CEO of Neo Advertising that we don’t actually know where to begin. Their take on ‘consolidation’ in the industry is fascinating, especially but not limited to China and hey! watch out for those TV companies. We definitely encourage you to […]