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Bill Gerba’s ‘7 Proven Strategies for Better Digital Signage Results‘ and Phil Lenger’s ‘How to Develop a Great Creative Strategy‘ were EASILY the best presentations of the DSE Content Day. The day was well moderated (proof if proof were ever needed that a good moderator with market knowledge is essential to a successful conference) BUT […]

Adrian J Cotterill reports live from the Content Day at DSE, Las Vegas… we are expecting a number of announcements from Scala pre-show http://www.dailydooh.com/archives/8769 during the DSE 2009 Content Day Our summary of the day is here http://www.dailydooh.com/archives/8761 we are off now and back for the show proper on Weds during the DSE 2009 Content […]

After a tenuous start of the conference – a bad 1st session, it seems things have improved. Here’s some highlights from the remainder of the morning session… “Planning the digital path to purchase” – presented by St. Joseph’s Content.  Overall -a good, informative presentation, Didn’t learn about any new insights relevant to planning the digital […]

Whilst this has no specific digital element our media owners will undoubtedly be interested in the results of EYE Corporation‘s recently conducted Teen Shopper Profile Study by Arbitron. There are some great new findings about teen shoppers that weren’t out there before and it is seriously well worth a read – the study provides an […]

EYE Corporation have an Adult Shopper Profile Study coming out in late April or early May that includes a digital element.

I hope the first session of the Digital Signage Expo 2009 Content Day isn’t indicative of the rest of this show. The room was packed  but the panelists left a lot to be desired when it came to keeping our interests in the session topics – the best part about this session was the fact […]

Here’s more on Tuesday’s breaking story about WindowGain (UK) changing its name to ‘Urban Digital – the third space™ WindowGain UK are best know as the outdoor media contractor who have brought a number of really good large window display systems to market in Shopping Malls in the UK and more recently in London’s Oxford […]

Premier Retail Networks (PRN) and Retail Entertainment Design (R-E-D) have formed an alliance, launching in Fred Meyer and Fry’s Marketplace stores. Details to follow

The Digital Signage Expo exhibition itself doesn’t start officially until tomorrow (Wednesday) but attendees at ALL of the conferences running alongside the exhibition got to see this huge SHARP screen welcoming attendees at the entrance to the show floor.

We would like to welcome and thank Digital out-of-home content provider BlueFox who are advertising with us for the next couple of months. You can also of course visit BlueFox at Screen Media Expo Europe in April on booth F07 and see their selection of content for yourselves (and if the stand was as good […]