DailyDOOH

Lou Giacalone told us over the weekend that he “will be leaving Titan as of next Friday to become President of the new CoolSign (CS Software Holdings LLC)” Lou of course started CoolSign back in 1998 and so events have turned somewhat full circle since Clarity bought CoolSign, Clarity was bought by Planar and finally […]

This Valentine’s Day several brands have been running tactical two or three day campaigns on CBS Outdoor Alive’s XTP digital network. In an effort to inject ‘love’ into commuters’ lives in the run-up to Valentine’s Day, News International’s thelondonpaper reproduced personal ads from its Lovestruck column and displayed them on 23 x Cross-track Projection (XTP) […]

Alan James from the OAA and Steve Bond, Chair IPA Outdoor Group kindly sent us through a first heads-up on a UK Outdoor Industry conference that will take place on Thursday April 2nd at the Battersea Evolution in London. The conference will highlight the change and growing importance of the outdoor communication channel and is […]

The middle of last week saw Ingram’s first Broadsign Reseller Webinar and at first we were a little unsure as to what the advantage was in this type of reseller arrangement (it looked to us that one still needed to sign up with Broadsign at the cost of USD 4000 before engaging with Ingram BUT […]

We have to say what an impressive digital display system this is, here on the outside of the Cocor Luxury Store in Bucharest, Romania. Designed and manufactured by Daktronics Inc. (Nasdaq- DAKT) you can clearly see the LED screens on the façade of the building. Cocor CEO, Dan Barbulescu told us “Daktronics understand our desire […]

Here’s a reason why we desperately need a DailyDOOH contributor down under cos’ we missed big time the great work that Inlink Media & Technology have been doing – to date these folks have invested $4.5 million to ‘media enable’ over 200 premium office towers in 6 capital cities around Australia and installing a massive […]

Tuesday, July 17, 2007 13:41 This book has already been covered on BBC TV and Radio and in The Economist and The Guardian but having just read it again we think it is well worthwhile reminding you about it. Sound Business by Julian Treasure from The Sound Agency explains exactly how to take control of […]

AAARGGGHHHH!!!! The ‘Tips and Techniques for Digital Signage Layout‘ published over on the Digital Signage Expo (DSE) site whilst undoubtedly well intentioned are TRULY AWFUL and as many of the folks who wrote into us today have said also; it’s “exactly the kind of ill-informed advice that hurts our (still nascent) industry” more than almost […]

Poor old Reactrix systems (thanks to Sherwood Partners) gets a fleeting mention in this very interesting article over on WSJ

The Boys & Girls Clubs of America has teamed up with the Outdoor Advertising Association of America to spread this ‘BE GREAT’ campaign across Out-of-Home (OOH) advertising mediums and EYE USA was the first to send us some pictures through of it in action. The campaign features BGCA alumni, including Denzel Washington, Shaquille O’Neal, Wesley […]