Archive for March, 2009

TV vs DOOH Webisode 2

Wednesday, March 4th, 2009

Alex Hughes

‘TV vs DOOH Webisode 2″ – i.e. Screenmedia Expo Europe’s viral video will be up first on DailyDOOH later today (make sure to look in the horizontal banner ad space rotation). It’s great to see these viral webisodes start to take off now in the run up to the event in April – the reception […]

Harris Looking For Director Product Line Management

Wednesday, March 4th, 2009

Chris Sheldrake

Harris is looking for a Director Product Line Management – Digital Signage/Out-of-Home Advertising as follows: – Those interested should contact Lucy McBride, Senior Recruiter, HARRIS, Talent Management Center at lmcbri02@harris.com

Boomerang Digital Launch CinemaChannel

Wednesday, March 4th, 2009

Chris Sheldrake

Boomerang Digital have just launched CinemaChannel which by the look of it is a great way to bring on-screen ads to the cinema foyer and it seems they are looking to finish off rounding up 4 launch advertisers (1 month campaigns start in May). By the looks of things, clients can use exiting TV, cinema […]

Ströer Group Spurs On Digitalization

Wednesday, March 4th, 2009

Adrian J Cotterill, Editor-in-Chief

Ströer is currently testing two new digital outdoor advertising initiatives, the first is Outdoor TV launched in Turkey and the second is an Infoscreen network in Warsaw underground stations. ‘Outdoor TV’ recently launched in Turkey’s capital Ankara now has 30 screens on busy thoroughfares and in underground stations. In Warsaw, Poland, 23 x Ströer Infoscreens […]

Dagobert Invents ‘Brand TV’ And Expands

Tuesday, March 3rd, 2009

Russ Curry, Ministry of New Media

I’d heard about how cramped Dagobert’s folks were in their old space, so I was very curious to visit their shiny new offices in the centre of Paris’ commercial 8th ‘arrondissement’. Spacious and luminous on the top two floors of a traditional ‘Haussmann’ building, the style is an understated black and white, a simple and […]

TODAY!!!! Webinar: Leveraging Digital Media…

Tuesday, March 3rd, 2009

Adrian J Cotterill, Editor-in-Chief

REMEMBER later today Platt Retail Institute, USA, has its Webinar, 3 March 2009 (9am Chicago; 3pm London), entitled “Leveraging Digital Media to Influence the Retail Customer Experience.” There’s a very interesting panel lined up: – Steven Keith Platt, Director and Research Fellow, Platt Retail Institute, will address implementing digital signage at retail to enhance the […]

Streetbroadcast Goes Tango Uniform

Tuesday, March 3rd, 2009

Adrian J Cotterill, Editor-in-Chief

Interesting advert in today’s Financial Times for Streetbroadcast which is now firmly in administration. The process is being handled by MCR We believe that Streetbroadcast’s venture capital owners, New Smith Capital and Avenue Capital decided it was not appropriate to undertake another round of funding. Mungo Knott, managing director of ad sales at Streetbroadcast (and […]

Kinetic Proves The Value Of Digital Posters

Tuesday, March 3rd, 2009

Adrian J Cotterill, Editor-in-Chief

Here’s some very good news for media owners as it seems to prove the value of digital panels at current pricing models – twice as many people look at a digital poster than at a traditional printed one!!! Here we see Kinetic working with Titan Outdoor, TruMedia and Grand Visual on a research study at […]

Neo’s Office In Beijing

Tuesday, March 3rd, 2009

Chris Sheldrake

Here’s a sneak picture of Neo Advertising‘s brand new office in Beijing – plush isn’t it!!

Text Champion To 83332

Monday, March 2nd, 2009

Adrian J Cotterill, Editor-in-Chief

We have the first few photos in from the ‘Gillette Launches New Phenom Razor‘ campaign that we talked about a few weeks ago which started late last week (27th February 2009). Here’s the first one in Victoria train station…