Archive for March, 2009

Spotted At Tanzania’s International Airport

Friday, March 20th, 2009

Jorge Garcia de Bustos

Located at the check in counter (seemingly) for maximum exposure here is a picture of one of the two floor projection systems seen In Julius Nyerere International Airport in Dar es Salaam, Tanzania. There’s no mistake it’s from Motomedia as it was in test mode when the photograph was taken. We also believe that there […]

Stress Less With SAS Flybussen / The Airport Coach

Friday, March 20th, 2009

Adrian J Cotterill, Editor-in-Chief

Urban Media’s (Airport Express Coach) screens already show news, weather forecasts and advertisements and so you would have thought that it was OBVIOUS that flight information was next or already there!!! The key of course is to have it in real-time (no point you sitting on the bus thinking you have plenty of time to […]

EYE Corp. Taking The Lead In Airport Accountability

Friday, March 20th, 2009

Adrian J Cotterill, Editor-in-Chief

EYE Corp are most definitely taking the lead when it comes to driving airport media accountability and here we see the completion of its third Eye Tracking study and the first of its kind for UK airports, having launched at Manchester Airport. The study uses real passengers and measures real-time behaviour in the actual environment […]

How A Little Retail Guy Did Digital

Friday, March 20th, 2009

Gail Chiasson, North American Editor

Here’s a case that shows that even small individual retailers are getting into digital signage, and not always to sell packaged goods or fashion. That Photo Shoppe, a small retailer located in picturesque Anacortes, Washington, recently used advancedMethod’s ‘express’ digital signage system during a recent town event in an effort to stand out from the […]

A Solid Way To Get Tracking Data

Friday, March 20th, 2009

Gail Chiasson, North American Editor

Outdoor Broadcast Network, Toronto, has teamed up with Zip.ca in a unique and creative partnership between large format out-of-home digital screens and mobile texting. A new campaign in Greater Toronto by Outdoor Broadcast Network provides tracking data for digital out-of- home while providing consumers with an exclusive offer for free video rentals through zip.ca The […]

USA Today Digital Signage / DOOH Supplement

Thursday, March 19th, 2009

Chris Heap

USA Today in New York, Atlanta, Chicago and Los Angeles has its 16-page supplement on Digital Signage and Digital Out-of-Home today (Friday 20th March) AND as previously mentioned, professionally edited by Lyle Bunn it’s likely to be good!! Lyle Bunn, Principal & Strategy Architect , BUNN Co. told us “Readership of 2 million is expected […]

Screen Media Expo Lines Up Over 90 Exhibitors…

Thursday, March 19th, 2009

Adrian J Cotterill, Editor-in-Chief

Mark Pigou, organiser of Screen Media Expo Europe tells us that they have over 90 exhibitors lined up so far. We are delighted to see both Quividi and LiteLogic attend. LiteLogic are likely to have the LED display that goes on buses (but not a bus itself) on a nice stand front of hall. Other […]

And There’s A PC In There Too…

Thursday, March 19th, 2009

Chris Sheldrake

This Panasonic 103? Plasma Display with (newly) integrated PC running signagelive will be debuted at Screen Media Expo 7th and 8th of April 2009 and take centre stage on the signagelive stand D01. In fact it will probably be the first thing visitors will see as they enter the hall – as it is positioned […]

Extra Monster Media, Planet Hollywood London

Thursday, March 19th, 2009

Chris Sheldrake

Nice mix of vinyl and digital spotted over the weekend in Planet Hollywood, London. It’s a Monster Media UK install, window vinyl by tomas@c3londoncity.co.uk and sold via Wrigley’s USA direct by Monster MedIa. The installation will be up until the end of March and is the first of several campaigns planned for this summer.

Digital Photo Frames Now In 10% Of UK Homes

Thursday, March 19th, 2009

Chris Sheldrake

Interesting snippet from Futuresource Consulting who tell us that Digital Photo Frames (DPF) are now In 10% of UK homes. Simon Bryant, Principal Consultant, Futuresource Consulting told us “Fuelled by a glut of low-cost 7-inch 16:9 offerings from a number of brands and retailers – including pureplay onliners – sales grew 60% in 2008 from […]