DailyDOOH

Author Thomas Fitzsimmons’ new crime novel, ‘City of Fire’ came to life on the Adspace Digital Mall Network last week. It’s a 15-second spot that will run for 4 weeks in 105 Class A malls in the US to promote the March 3 national release of the book. Adspace tell us that this is the […]

Premier Retail Networks won an ADDY award from the Greater San Francisco Ad Club for this endcap segment promoting Listerine Agent Cool Blue. The award was a Bronze in the Out of Home/Outdoor Board/Digital or Animated category for a series of six video segments promoting Listerine Agent Cool Blue and designed to play on endcap […]

These days we don’t often use the term ‘Captive Audience Network’ – in fact only recently Screens.tv questioned the validity of using this terminology. Well, a swift visit to Oslo last week shows that the Captive Audience Nework, or CAN for short is still alive and well, as seen on the Flytoget Airport Express train […]

Exactly a week ago we saluted all those who had contributed to http://en.wikipedia.org/wiki/Digital_signage in our post on the same here and we highlighted the first introductory paragraph… Digital signage is a form of electronic display that is installed in public spaces. Advertising using Digital signage is a form of out-of-home advertising in which content and […]

Various Atlanta newspapers seemed to be the first to report last weekend about Coca Cola erecting interactive advertising panels fitted with digital cameras at bus stops in seven Spanish cities. The panels let passers-by take photos of themselves designed to ‘capture people’s own unique moments of happiness’ and then in true UGC / VC2 style […]

There are a couple of ‘gems’ from a rather upbeat RNS yesterday (no. 93370) in which Vision Media Group (International) PLC gave a trading update to the UK’s Alternative Investment Market. The development of the Company’s ten year contract with Clear Channel UK seems to be starting to bear fruit. VMG has now installed 50 […]

Late last week Digicom, the UK based Out of Home Digital Media Sales startup issued a comprehensive RFP for what it describes as a ‘Digicom Business System’ or (DBS) for short. The software solution required will need to automate a number of internal and external business processes whilst providing web based access to Digicom’s media […]

We would like to welcome and thank BookingDOOH and C-nario who are advertising with us for the rest of the year and the next few months (respectively). BookingDOOH is the first global online booking platform for digital-out-of-home advertising and brings thousands of screen displays together on a single platform and organizes them by geographical location, […]

Advertisers trying to reach mobile iPhone users in Canada are being introduced to a new offering: Vancouver-based Canpages, a fast-growing local search company, has launched a Street View search feature, as well as a voice recognition search application, for the iPhone, It is believed that Canpages is the first in Canada to bring these types […]

Very interesting story over on the Wall Street Journal which can best be summed up by Cisco alienating HP and IBM, i.e. two of its biggest partners – as they (Cisco) announced on Monday this week that it was to start building its own servers. The FT and others picked up the story as well.