MAGNA, part of Mediabrands and The Interpublic Group of Companies, has forecast that the US market for mobile advertising will grow by 36% in 2009 – rising from USD 169 million in 2008 to USD 229 million this year. These figures are a downward revision from their forecast in the middle of last year but […]
Gail Chiasson, North American Editor
Today we are launching the first of a new monthly feature about what it’s like to work at a company involved in the DOOH field from an employee’s point of view. Gunnar Kämpgen is International Project Manager for BookingDooH at Neo Booking in Geneva. Having developed the platform from the early stages, he is now […]
Gail Chiasson, North American Editor
DowJones and the Wall Street Journal admittedly beat us to the punch yesterday with the announcement that JCDecaux‘s airport advertising unit and BAA Ltd. jointly agreed to end their advertising agreement – but it doesn’t really seem to be the end of the two working together. Under the agreement with BAA, which operates the U.K.’s […]
InAVate reports rather nicely on ‘Paper Thin Speakers Aimed At Signage Applications‘… Talking posters are set to hit the streets as researchers from Taiwan’s Industrial Technology Research Institute aim to mass produce poster-size, paper thin speakers for just $20 (€15) each. Rolls of the paper speakers have already been produced in Taiwan and the Institute […]
Adrian J Cotterill, Editor-in-Chief
Intel’s biggest marketing campaign in nearly 3 years and the first that spotlights the promotion of the Intel brand rather than a microprocessor product launched today Monday 11th May in the United Kingdom, United States and Germany and includes print, online, outdoor and various in-store and online retail campaigns. Global media planning was handled by […]
Interesting quote from Sarah Carroll, Director of Continuous Services, Futuresource Consulting in their recent research ‘Strategic Impact of 3D’ report on the 3D enabled home, she said “Consumers are starting to experience the new wave of 3D technologies at the cinema and through Digital Out of Home advertising, and it won’t be long before there’s […]
We’d like to apologise to our readers and our advertisers as earlier today (Saturday 9th May 2009) we had an outage which affected DailyDOOH between 08:00 and 14:50 GMT. This meant that both our English and Chinese sites were unavailable, and today’s email arrived nearly 3 hours late. It was due this time to a […]
Gail Chiasson, North American Editor
Jeff Bell, recently Microsoft’s corporate vice-president of global marketing for the interactive entertainment business, has joined DOmedia, a Columbus, Ohio-based online marketplace for buyers and sellers of out-of-home and alternative advertising media, as chairman. Bell has more than 20 years experience managing world-renowned brands and award-winning campaigns. His hands-on approach and reputation for innovation are […]
Adrian J Cotterill, Editor-in-Chief
Even the mighty Bill Gerba agrees that we were the first in the industry to harness the power of Twitter. Twitter started off being a tool for us when sitting in conferences – Barnaby Page from screens.tv questions the usefulness of that BUT you have told us different and that you have found our tweets […]
Adrian J Cotterill, Editor-in-Chief
A couple of years ago who would have thought that brands such as Apple and Google would end up playing in the mobile phone space? If you had said to your friends then that you might be carrying around an Apple (or Google branded) phone they would probably have laughed. Anyway, those who followed our […]
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