DailyDOOH

Screen.tv’s Barnaby Page along with several others at Beaver Group have been doing a fantastic job taking care of the Digital Signage Wikipedia entry and indeed defending its honour from those who seek to mis-appropriate it for their own ends. It’s a shame then that someone from Scala VAR, The Beaver Group should so vehemently […]

Outcasts’s at-the-pump digital out-of-home screens show a superior consumer engagement and 75% ad recall rate according to a new Nielsen survey of gas station customers at Outcast locations. Following the marketing maxim that first out of the gate with an effective product (often) captures the largest market share, Outcast is already the leader in the […]

The victims of the extensive flood affecting Prague in August 2002 also included the Prague ZOO in Troja – about half of the ZOO situated on the Vltava riverbank was under water. Anyway, the investment in renewal of the Prague ZOO counted on the building of an information centre, an internet presence and subsequently also […]

Interesting rumour from the US that Sprint has recently placed an order for 1,300 software licenses with Scala. This is likely to be unconfirmed for some time as Scala will probably do their usual “no comment” as they did with their nice win with ECE flatmedia GmbH back in the middle of April. A lot […]

Here is a nice small install in La Coruña, Spain in ‘Clinica Dental Piferrer’ (a Dental Clinic). The digital system seems to interface nicely with the dental application – yes, that is a person’s teeth shown on the screen in the picture to the right! Playback of looped ‘relaxing’ content is paused when the Doctor […]

We had to laugh when we received screens.tv’s latest mass mail out late on Tuesday evening, not only at the bottom was it advertising a long gone event “Have you booked your stand at Europe’s longest running & largest trade event for DIGITAL SIGNAGE & DOOH?” with a link underneath to ‘Screen Media Expo 2009‘ […]

signagelive distributor Digiframe Media have opened a new office in Norway. The Swedish company has recently expanded its offering to the Norwegian market – a country with a growing digital signage market and one that we have covered literally dozens of times in the last 12 months Daniel Aarenstrup CEO of Digiframe Media told us […]

Rumour is that Robert Hoffer’s Newforth Partners LLC has bought the software elements of Reactrix. Robert Hoffer is the Managing Director of Newforth Partners LLC a company that describes itself as “Realizing Corporate Value” and “Pre-transaction Positioning * Mergers & Acquisitions * Private Placements” and is well known for taking down on their luck software […]

atmAd have just added the popular high street sandwich store, SUBWAY® to their impressive roster of advertising clients which already includes the likes of British Airways, bmibaby, Orange, Nivea, New Look, Nestle and Hewlett-Packard. The campaign, bought by Mediacom went live across the UK’s West Country on 4th May and aims to entice consumers with […]

Yet another innovative campaign initiative from the Outdoor Advertising Association of America (OAAA). Here we see the industry body drive forward a campaign called Recession 101 which intends to change the nation’s perception of the downturn through humorous and succinct reminders that the US can and will get through these challenging times and come out […]