Archive for May, 2009

Mermaid Wins 240 Estate Agents, Denmark

Tuesday, May 19th, 2009

Chris Sheldrake

Another nice, big win for Mermaid in Denmark. This time for the supply of a complete in-store / digital signage system for the EDC Estate Agency chain. The deal which is worth approximately DKK 5 million involves the supply of hardware, software and additional services in 240 estate agents in Denmark. Ole Frank Nielsen told […]

Google’s Wonder Wheel – Because Maybe

Tuesday, May 19th, 2009

Adrian J Cotterill, Editor-in-Chief

Late last night Manolo Almagro suggested we play with Google’s new Wonder Wheel and so like good little boys and girls we have done little else this morning. It has got to be one of the coolest search tools in a while – here’s what we got when we clicked / searched on the term […]

Lessons Learned From Demise Of Google Audio

Tuesday, May 19th, 2009

Guest Contributor, Steven Keith Platt, Platt Retail Institute

In 2006, Google announced that it was revolutionizing the radio advertising business. In furtherance of its goal, it introduced a real-time, bid-based, automated method to sell ad inventory, as well as the promise of accountability through measurement and reporting. Google Audio never lived up to the promise, and on 31 May Google is pulling the […]

Reflect Systems Cuts Workforce

Monday, May 18th, 2009

Chris Sheldrake

Everything maybe bigger in Texas but rumours in the US that Reflect Systems have cut almost 50% of their workforce last month just won’t go away. We have seen a number of folks change their email addresses in our subscription database that seems to confirm that some people have been let go BUT nothing that […]

Müller Light Campaign, 620 UK Gyms

Monday, May 18th, 2009

Chris Sheldrake

Planned and bought by Naomi Harsdon in the Mediacom AV department, this campaign for Muller Light, to support the national TV campaign is running during May and June one week on and one week off, with a copy rotation midway in over 620 gyms, i.e. across the whole Clubcom and GymTV estate. Jill Lee, Group […]

CatchTheEye Wins Brödrene Dahl, Norway

Monday, May 18th, 2009

Chris Sheldrake

CatchTheEye has added another retailer to its media sales network – this time a network niche that reaches craftsmen and plumbers all over Norway. Brödrene Dahl had already deployed screens in all of their 53 sales departments in Norway and now CatchTheEye will offer advertising on the screens and combine this with mobile phones as […]

Is EnQii Making Mention Of McDonalds?

Monday, May 18th, 2009

Adrian J Cotterill, Editor-in-Chief

EnQii has tweeted that it “has confirmed their 1st client for InTempo, their in-store audio module, in the UK” We wrote about inTempo a while back in our post ‘Audio And Video Choreography In Retail‘ – maybe that should have said “in QSR” as we assume the client they are teasing us about is McDonalds.

dZine Equips Poland’s ERA Mobile Stores

Monday, May 18th, 2009

Russ Curry, Ministry of New Media

Belgian hardware manufacturer and software designer, dZine has just announced the completion of the first phase of its extensive installation for Polska Telefonia’s ERA Mobile Service retail outlets. In total, 300 shops in 120 cities across Poland have been equipped with 800 dZine solid-state players. The installation was done by ICSystems (dZine approved partner) and […]

Titan Twitter First (For London At Least)

Monday, May 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Titan Outdoor and London arts venue, Kings Place have brought a Twitter media first to Kings Cross Station, London with a real-time Twitter Haiku* competition running on their Transvision digital screen. Haiku-style poems can be submitted via mobile phones through a dedicated Twitter address – http://twitter.com/kingsplace The concept was originated and executed by Deliberate PR, […]

The Seigenthaler Incident

Monday, May 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Following on from our (topic now closed) run-in with Legion722 over a certain Wikipedia entry and continued debates in the office on use of same – Jorge who quite defiantly says “since it’s the ‘encyclopedia anyone can edit’ lots of people whose knowledge of certain topics is at best deficient contribute their crap” I thought […]