DailyDOOH

On June 10th, Danoo issued a press release announcing the results from the recent tests with integrated mobile campaigns. Rather than just do what every other industry blog does and repost the canned commentary and the press release, I asked Doug Scott, Danoo’s VP Marketing & Business Development to give me some details on how […]

Music provision at Pizza Express in the UK was previously shared between Mood Media and Imagesound. Sources tell us that Imagesound have now won this exclusively. It’s 365 restaurants across the UK and Eire. We believe that Imagesound are also down to the last two in the New Look RFP bidding – up against Mood […]

If you are going to make the world’s largest HD screen with LED (BTW it’s improbable that you could ever make it out of anything else at this point in time) the issue you are going to have is that in order to make it full-HD (i.e. 1080p) you need 1,080 lines of vertical resolution […]

LocaModa Inc. this week announced that Jumbli, The Times Square Word Game™, is now available on the iPhone. Jumbli was the world’s first game played from mobile phones and the web that also connected with audiences via outdoor digital screens, such as Clear Channel’s Spectacolor Jumbotron in New York’s Times Square and networks including Danoo, […]

Intel’s biggest marketing campaign in nearly 3 years is rolling along and the pictures and stories are starting to come in. Here we see Inwindow Outdoor running the campaign as part of Intel’s “You on Tomorrow” initiative – as you can see from the picture, viewers of the street-level displays are invited to text their […]

Hercules Networks, New York technology firm that produces Automated Charging Machines has been selected by AT+T to provide ACM’s for the TDBankNorth Garden arena, home of the Boston Celtics and Boston Bruins. The ACM’s will be branded specifically using AT+T’s logo and color scheme. Consumers attending the Arena will be able to use the ‘AT+T […]

It was Don Sperring (whilst Strategy Director at JCDecaux) who said many years ago that content for digital out of home should be more akin to an animated poster than TV. It was exceptionally good advice and yet it still hasn’t really sunk in with ad execs and content folks. Pattison Outdoor’s digital 6-sheet campaign […]

The Life Channel launches its in-school television network at Cumran Primary School today, 11th June 2009. Launched by then Prime Minister Tony Blair in 2007, The Life Channel Schools network is the largest TV network of its kind in the UK, currently found in over 1000 schools and growing. The Life Channel Schools network, in […]

A week today in Orlando sees the opening of InfoComm 2009 (17th to 19th June) although of course various conferences and the Strategy Institute’s DS Tech Summit start earlier. We are flying out in strength at the weekend to cover many of the events and will be reporting throughout the week – seriously, who else […]

A new Arbitron report show high ratings for CARE Media Holding’s three television networks and shows that ‘reception room programming’ is becomingly an increasingly valuable marketing and informational resource for consumers. CARE Media Holdings Inc. is reaching an estimated consumer audience of over 3,500,000 visitors per month to doctors’ offices across the US through their […]