Archive for June, 2009

buyDScontent Opens Its Doors

Monday, June 8th, 2009

Chris Sheldrake

In our post last week ‘Startups During A Recession‘ we spoke about Brian Andersen’s new online business www.buyDScontent.com which launched today. It’s a web shop with content for digital signage; royalty free, full HD and most of the content can be used in both landscape and portrait orientation. What we particularly like is the ease […]

LevelVision Enrolls Into rVue

Monday, June 8th, 2009

Chris Sheldrake

Digital outdoor and LCD technology innovator LevelVision LLC has recently enrolled its digital signage network in college bookstores into rVue, Argo Digital Solutions, Inc.’s addressable advertising exchange for digital out-of-home. LevelVision College is in almost 300 college bookstores in 234 cities across 44 states and makes use of BroadSign Open. The company’s initial attraction to […]

iPhone Enabled Advertising

Sunday, June 7th, 2009

Adrian J Cotterill, Editor-in-Chief

Digital creative agency Clusta and CBS Outdoor have partnered to develop an interesting iPhone-enabled advertising platform for the media owner’s digital LCD screens at Westfield London. The platform, which is a claimed media first, works by connecting the consumer’s iPhone to the digital 6-Sheet via WiFi or 3G (detail of exactly how that is achieved […]

Unilever Tries Mobile Coupons

Sunday, June 7th, 2009

Gail Chiasson, North American Editor

Unilever in the U.S. is running its first trial of product coupons being offered on mobile phones. The four-week trial is limited to a ShopRite supermarket in Hillsborough, New Jersey, with coupons for Unilever brands Hellman, Dove Body Wash, Ragu and Lipton. The packaged goods giant wants to see if consumers are willing to give […]

10 Vancouver Buses To Get Screens in Phase One

Saturday, June 6th, 2009

Gail Chiasson, North American Editor

Further to our June 3 news that LiteLogic Operations has landed a new contract with Lamar Transit Advertising for the Vancouver Transit System, Byron Montgomery, Lamar’s vice-president general manager, tells us that phase one will see the LED screens deployed on a total of 10 buses in Vancouver in summer or early fall. Lamar operates […]

YouTube/DailyDOOH Vlog

Friday, June 5th, 2009

VlogRobot

The new look London Evening Standard continues to make excellent use of CBS Outdoor’s Digital Panels on the London underground. YouTube/DailyDOOH Vlog

A&H Media Corp Adds 14 US Malls

Friday, June 5th, 2009

Adrian J Cotterill, Editor-in-Chief

A&H Media Corp announced yesterday expansion of its Digital Ad View network – building on the success of the pilot test of four malls, Digital Ad View has now signed agreements with mall partner General Growth Properties and another mall holding company to add 14 additional regional malls in the Southeast, USA. That means 14 […]

An InfoComm Booth Redefined

Friday, June 5th, 2009

Chris Sheldrake

Digital signage company .advancedMethod decided to approach the week after next’s InfoComm (held this year in Orlando, Florida) a little differently. Robert Grawet, General Manager of .advancedMethod, told us “Our digital signage system, express, is perfectly capable of doing the talking for us. Not only does digital signage greatly reduce on the printing and shipping […]

Avanti Adds 300 New Spar Sites

Thursday, June 4th, 2009

Chris Sheldrake

As well as announcing a major management and board re-shuffle Thursday, Avanti Screenmedia also took time out to tell of two new shopping mall contracts and an amended and improved contract with UK retailer Spar. A new addendum to its contract with Spar reflects new and significantly less onerous terms for Avanti, extends the contract […]

Avanti Screenmedia Makes Major Changes

Thursday, June 4th, 2009

Adrian J Cotterill, Editor-in-Chief

It’s been a long time coming but finally Neo have exerted their authority at Avanti Screenmedia and all involved have agreed to a number of executive management and board changes. Effective 4th June 2009, out goes Mick Desmond as Non Executive Chairman and his fellow Non Executive Director Richard Vos (who will both resign from […]