DailyDOOH

Simon Hoggart writing in The Grauniad, on Saturday 13 June 2009 is laughing at us but it does show just how important it is that we describe what we do and what our industry offers correctly and professionally. Simon wrote… Amid huge ballyhoo, after weeks of effort, Yasmina Siadatan won this year’s The Apprentice. And […]

The Retail Council of Canada recently partnered with ONESTOP Media Group and Fourth Wall to raise awareness, educate and increase adoption of Digital and Interactive Display Networks among retail executives at its STORE 2009 conference in Toronto. “In light of the economic and environmental challenges facing today’s retailers, it is important to share new innovations […]

This is a bit like predicting a football game at half time but nevertheless The Digital Signage Man Of The Year has (mid-year) updated his Top 10 Trends for 2009 for the industry (there are in fact 11). Keith tells the world “In January of 2009, I wrote the year’s Top 10 Trends for Digital […]

We have been the first to criticise Scala for what we believed was a lack of innovation – celebrating a twenty plus year history should have yielded much, much more than a Windows based digital signage system! Anyway at InfoComm this week Scala are unveiling a number of partners with whom we can honestly say […]

It appears that Toronto’s Executive Council and the city’s Planning and Growth Committee have decided to consult the out-of-home advertising industry before finalizing any by-laws. As discussed in our May 22 article, there are fears that a proposed tax would devastate the out-of-home industry in Toronto. At both the June 2 Executive Committee meeting and […]

How good a deal is that? Free content for two months! BlueFox is launching a TRY BEFORE YOU BUY operation from June 15th to August 15th inclusive. It will allow media owners and networks to try their feeds and video. It’s slightly oriented at English speakers (though is applicable anywhere) as the offer includes daily […]

When big corporate software and hardware vendors start looking at the digital signage and digital out of home space it’s usually the anally retentive MBA types on board who look for an ‘ecosystem’ to support whatever products they want to bring to the market. For the likes of 3M and Cisco a few years ago […]

The Carlsberg in-house marketing team is responsible for this concept that has recently gone live in Shanghai’s bus shelters to ‘record the happiness levels of citizens!‘ 😉 The ‘Stand up for fun’ interactive campaign for Carlsberg Chill involves 10 ‘fun index’ bus shelters set up with ‘happy’ and ‘not happy’ digital panels on either side. […]

It was rumoured in the UK that ASDA had selected Amscreen to help with a big screen rollout in their supermarkets BUT what we NOW know for definite is that Amscreen are working on a pilot during the summer with them. Will anyone else get a look in? More importantly will all those apprentices make […]

Seriously, a recent Birds Eye campaign across leading metropolitan shopping centres in New South Wales, Victoria and Queensland using digital AND custom made water-filled fish tanks – that’s right, a small glass tank inside the Eyelite, containing real water and a simulated filter to produce bubbles. This Birds Eye’s ‘fish tank’ execution is a creative […]