A Watershed Moment For DOOH Media
Sunday, July 12th, 2009Guest Contributor, Bill Collins, DecisionPoint Media Insights
For the U.S. Digital Out Of Home media sector, Danoo’s acquisition of IdeaCast and its new collaboration with National CineMedia are watershed events writes Bill Collins, Principal, DecisionPoint Media Insights… This deal breaks new ground because, to date, National CineMedia (NCM) has been the most profitable large-scale innovator in the U.S. Digital out-of-home (Digital OOH) […]
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