Normally quite quiet Symon Communications, Inc. (who describe themselves like many others do, as “a leading global provider of award-winning in-venue visual communications solutions” yesterday announced the availability of its InView Mobile iPhone application. Described by Symon, perhaps a little unrealistically, as revolutionary the application when launched, determines a user’s location – errr, not hard, […]
Gail Chiasson, North American Editor
Digital screens on Zoom Media’s Resto-bar network across Canada are playing a major role as part of an integrated campaign for Labatt-Budweiser’s Bud Camp. Since mid-June and over four weeks, the brewer is promoting its BudCamp, targeting men aged 18-34 and encouraging them to enter a contest to win a unique weekend gateway. Bud Camp […]
CBS Outdoor and their content partners have really got their content pretty much perfect at the moment. Their London Underground (Tube) network is playing some great stuff, on their digital 6-sheets, example shown below and also on their DEPs. The new look London Evening Standard continues to advertise heavily, using its own editorial and headlines. […]
JCDecaux Airport and BAA have unveiled the first research that is said to prove the powerful engagement of digital airport panels (DAPs) at UK airports. Carried out by Europe’s only specialist eye-tracking agency Eyetracker, the study used state-of-the-art technology to pinpoint where passengers look, using high-tech ‘Eyetracking’ glasses that monitor passengers’ eye movements during their […]
Gail Chiasson, North American Editor
Mobile phone advertising will account for 5%-to-10% of global media ad spending within five years, said Scott Howe, corporate vice president of the advertiser and publisher solutions group at Microsoft. “But it won’t happen all at once; it will happen gradually, and will be driven by demand from retailers and emerging markets,” Howe said while […]
At the UK’s Bournemouth International Centre (BIC) a screen perhaps showing how badly digital signage can be done. The screen has been treated more like TV than a sign, it’s too high (above head height), has a ticker, panels, tiny, unreadable fonts, static content and a garish colour scheme. Did we leave anything out? http://www.youtube.com/DailyDOOH
Manolo Almagro, Q Division Managing Partner
The folks at Danoo have been making some very provocative moves this year. Here’s the past 6 months in review, in January 2009, they scored a major partnership deal with Trophie adding Airports to their roster of coffee shop and deli venues – In Februrary -they released the astonishing effectiveness results from that partnership. Then […]
Adrian J Cotterill, Editor-in-Chief
News just in that Mike Fabian has now joined Creative Realities, Inc. in Europe as General Manager. Mike tells us that he joined on 1st July in order to set up operations for them in Europe. About Creative Realities, Inc. Creative Realities, Inc. is a firm that uses technology, design, and marketing to create experiences […]
Rumour is that some time last week the first (of many) Imagesound music sites went live at Makro in the UK. Makro FM was previously with Headland Media who seem to have lost the business now to Imagesound. Makro UK currently trades out of 30 UK locations in the UK we believe and is part […]
Gail Chiasson, North American Editor
Toronto’s Granite Club, which installed a series of digital signs a year ago, is already looking to upgrade with sound and touch screens within the next few months. “We already are having people from Omnivex Corporation in to train our people in upgrades to the next level in software,” says Peter Fyvie, general manager. The […]
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