Archive for July, 2009

STRATACACHE New Headquarters

Thursday, July 2nd, 2009

Chris Sheldrake

STRATACACHE announces its new corporate headquarters earlier this week located in downtown Dayton, Ohio. The new 60,000 square foot facility will house global sales, support, administrative, customer demo center as well as an advanced media laboratory. It’s network operations center will provide command and control support to customers and partners worldwide. About STRATACACHE STRATACACHE is […]

Canada’s First 3D Cinema Commercials

Thursday, July 2nd, 2009

Gail Chiasson, North American Editor

Dairy Farmers of Canada, based in Montreal, will, on July 3/09, launch Canada’s first 3D advertising campaign at Cineplex theatres throughout Ontario, Nova Scotia, New Brunswick and Prince Edward Island. The three 3D commercials will be an extension of the teen-targeted, award-winning five-second ‘Dot Spot’ Milk campaign, which launched in the fall of 2007, and […]

The Life Channel Supports FSA In Raising Listeria Awareness

Wednesday, July 1st, 2009

Chris Sheldrake

The UK’s Food Standards Agency (FSA) is tackling the rise in listeria food poisoning amongst older people by broadcasting a new campaign on The Life Channel’s television screens. “The Food Standards Agency wanted to work with The Life Channel as our research showed that GP surgeries were a key source of trusted information for our […]

Avanti Counts Setanta Losses Or Does It?

Wednesday, July 1st, 2009

Chris Sheldrake

It was INCORRECTLY reported yesterday that Avanti Screenmedia was set to lose revenue over the next two years because of the collapse of sports broadcaster Setanta with whom it had a three year GBP 8m deal to sell media. This deal was effectively ‘Pub TV’ in a number of UK pubs and bars (rather than […]

VMG Losses Continue

Wednesday, July 1st, 2009

Adrian J Cotterill, Editor-in-Chief

The new management team (we say ‘new’ in an 18 month old sense) have surely had enough time now to turn around Vision Media Group (Intl) PLC from the disaster it once was when it was ScreenFX OR is it simply that the UK’s Alternative Investment Market (AIM) is not a place for any fledgling […]

Will Work For Love: Jan-Ivar Bruarøy, Scala Inc., Philadelphia

Wednesday, July 1st, 2009

Gail Chiasson, North American Editor

We introduce the third in our monthly Will Work for Love features about what it’s like to work at a company involved in the DOOH field from an employee’s point of view. Jan-Ivar Bruarøy is director of research & development at Scala Inc.. This Norwegian expatriate has had a hand in the development of the […]