DailyDOOH

If you are one of the bazillion zombie tourists scurrying around Times Square on Black Friday, you will be witness to an event orchestrated by the four horsemen of the digital out of home apocalypse; Google, Motorola, Verizon and R/GA. Using a formulaic Times Square Domination package, Verizon has sequestered 20 straight hours for their […]

If you live outside of the US, you might not know that this coming Friday (the day after the US Thanksgiving holiday – which always falls on the fourth Thursday in November) is the so-called Black Friday, when retailers pull out all the stops to get you started on your holiday shopping in hopes of […]

Building on their continued success, Media Displays a provider of outdoor mobile digital advertising vehicles are expanding and have made three additions to their team. Former Managing Director of Bellway Homes Yorkshire, Tony Watling takes on a new role as Sales Director and he will be working alongside Managing Director, Ian Taylor. Tony will be […]

What’s in a name? Well sometimes you get a ‘brand’ if you do everything correctly! Next week we look at the launch of MicroTiles and some of the work done behind the scenes on the name that is set to become a household word – well, in the lands of AV and DOOH at least!

eyeDooH, launched by Neo Media Group (NMG) back in July 2009 has just signed its first long term contract for DooH content repurposing and it’s probably no surprise that it is with (wait for it), err, ummm, Neo Advertising Switzerland! (ta da!). eyeDooH is described as an offshore content creation service for digital out-of-home media […]

It seems that the computer video game screen is now firmly becoming a new, but rather offbeat, location for billboard advertising. One of the driving forces behind this real and virtual billboard synergy is Posterscope, which announced back in March an agreement with IGA to run in-game billboard ads simultaneously with outdoor billboard ads. Through […]

It seems a rather strange situation, with no sign of Sidetrack Technologies, and Bassett Media Group Corp. executives proving elusive. Yet it appears that a sale is still in the works. It was back in early September that we wrote that Bassett Media Group, advertising display holding company, was planning to take over Winnipeg-based Sidetrack […]

There seems to be a lot of consternation amongst (irate) private shareholders in both VMG and ASG as to the alleged shenanigans of all parties involved in the various going-into-administration of both companies; more so the latter at the moment it seems with Gary Truman, ex-CFO of ASG Media making some very weird changes of […]

A new initiative we noticed from Amscreen over the weekend in the BP petrol station forecourts where they have screens. The LED ticker at the top of their screen prompts viewers to “Text ADS to 88**2” if they are interested in advertising on the network. A Digicom spokesperson told us that it was “an Amscreen […]

The American Health Media Network, Chicago, has made exclusive new marketing and sales agreements with Dynatek Media Group, Scottsdale, Arizona, and Brican America, Miami, Florida. “The new agreements double the number of screens to more than 5,000 within the 10 digital out-of-home networks under the AHMN, reaching over 10 million health-conscious viewers monthly,” says Paul […]