Archive for November, 2009

American Eagle Store Launch, Times Square

Thursday, November 19th, 2009

Chris Sheldrake

The American Eagle store launched in Times Square yesterday complete with the 15,000 square feet of ‘electronic’ screens outside. Their CEO was featured on CNBC’s Closing Bell discussing the store, the strategic partnership with ABC whom, as he says, will sell brands that ‘compliment’ American Eagle using the screen. Long video but if Times Square […]

Intel Taking This Lark Seriously

Thursday, November 19th, 2009

Chris Sheldrake

Even with a USD 100 million VC fund specialising in this sector AND (separately) folks globally, all over different Intel divisions looking at where the opportunities in digital signage may lay for them you could be forgiven for thinking that they are just another corporate larking about in this space – a la Cisco perhaps? […]

Nielsen Mall Study For Adspace

Wednesday, November 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Nielsen Media Research’s new study found that 65 percent of mall traffic sees the Smart Screens in the Adspace Digital Mall Network – up from 47 percent as seen in the same study done back in April 2007! Overall impressions increased 30% versus similar findings 2 years ago (2007) Bill Ketcham, executive vice president, chief […]

Viscom Italia 2009

Wednesday, November 18th, 2009

Giuseppe Andrianò

I met up with Kevin Goldsmith Head of Strategic Partnerships at signagelive a week or so ago in Milan. Personally I was not that impressed with Viscom Italia 2009 but thought it worthwhile to get the views of someone – who else better than a foreigner? Kevin told me “It is hard to believe that […]

Why Exhibit During A Recession?

Wednesday, November 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Great post over on the exhibit resource site. It sums up the reasons why you should exhibit during a recession as thus: – To Close Deals & Sell More Product To Remain “Top of Mind” for Prospects and Existing Customers To Take Advantage of Less a Crowded Space To Make High Quality Connections Well worth […]

Arbitron Measures aWho?

Wednesday, November 18th, 2009

Chris Sheldrake

Few people we have spoken with in either the traditional OOH space or the music industry know who Akoo is so the only reason we reckon that folks will run this story is because they know and love Arbitron. We are big fans of Arbitron and even bigger fans of networks who go out of […]

Mobile Screens To Carry Seven Channels Of 2010 Olympics

Wednesday, November 18th, 2009

Gail Chiasson, North American Editor

In a first-ever such agreement, live broadcasts – on seven channels – of the Olympic Games will be available for fans on Bell Mobility enabled handset screens for the 17 days of the Vancouver 2010 Winter Olympic Games. Bell, a ‘Premier National Partner and the Exclusive Telecommunications Partner’ to the Vancouver 2010 Olympic and Paralympic […]

Not Guilty Your Honour

Wednesday, November 18th, 2009

Chris Sheldrake

Towards the end of June we wrote ‘Amscreen Faces Sexism Tribunal‘ as that weekend’s UK papers were full of allegations of ‘lewd’ remarks (allegedly) made by a former Apprentice winner (Lee McQueen) to Hanna Sebright (ex-owner of Electronic Health Media which was bought by Amscreen just before Christmas 2008). A statement on behalf of Lord […]

Driven To Distraction, London

Wednesday, November 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Heres a great shot of Ocean Outdoor’s new P10 – Hammersmith Broadway digital LED in daylight (ever noticed how all the supplied publicity shots are taken at night – of course the screens look better). The campaign is for Gossard but who cares what the advert is for! Jason Cremins’ joked with us that he […]

Dave Wellard Joins Zoom Media

Wednesday, November 18th, 2009

Chris Sheldrake

Back in August we wrote that “Dave Wellard has just (well 5 weeks ago) joined UK network Sub.tv.” and blimey that didn’t last long because news reaches us now that he has just joined Jill Lee at Zoom Media and Marketing as one of their National Sales Managers. Previous to that he was at Sub.tv, […]