Since June of last year Jamie Fox, a Market Research Analyst at IMS Research has been tracking the digital signage market and collecting data for a new report. Here in his own words is a summary of some of his findings, Ed… In 2009 the market for digital signage continued to grow (but only slightly) […]
Gail Chiasson, North American Editor
While press rooms for mainstream and trade press are usually hidden away, far from a trade show’s action, The Blogger Lounge, geared to allow bloggers and friends a place to relax, interview, blog and enjoy an espresso, will be front and centre at the upcoming Integrated Systems Europe show in Amsterdam. Organized by DailyDOOH digital […]
Gail Chiasson, North American Editor
Streamline Media LLC is currently installing digital screens in five hotels in Tijuana, the first in the young company’s plans to target business travellers across Mexico. “While we are based in San Diego, California, we saw far greater opportunity in Mexico,” says Ezra Masri, partner with Avi Tal in launching the company. “We are very […]
Gail Chiasson, North American Editor
eMarketer has predicted that mobile advertising across all principal formats: display, search and messaging-based, will reach $1.56 billion by 2013. The company forecasts that mobile advertising will achieve a compound annual growth rate of 37.3% between 2008 and 2013 – considerably higher than online ad spending, but more in line with emerging online formats such […]
atmAd this week appointed senior CBS Outdoor executive James Ellis as Account Director, National Sales as it aims to strengthen its UK sales team to support the growth of the UK business. James Ellis takes responsibility for managing advertising sales with London’s main West End media agencies including Carat and OMD. We are told that […]
With all the snow we have been having, entertaining one’s 6 year old son has become somewhat of a challenge whilst he has been off school. Inevitably I succumbed to taking him and 2 of his mates to McDonalds one lunchtime after a particularly strenuous bout of tenpin bowling. Whilst there I noticed the DIgital […]
Gail Chiasson, North American Editor
The 57th edition of the Cannes Lions International Advertising Festival, to be held from June 20 to 26, is now receiving registration applications, and potential delegates will be happy to know that prices for delegate registration have not been increased from 2009 levels. Further, a guest can be added to a Full Week, three-day or […]
Gail Chiasson, North American Editor
AddMirror, a mirror with ‘digital guts’ according to Elliott Atkins, president of Oakville, Ont.-based AddMirror Canada, has launched in Canada – but with a difference from AddMirror products in the U.K. and other European countries. Canada’s AddMirrors, which show ads as people look into the mirror, are equipped with motion sensors which trigger the ads, […]
Adrian J Cotterill, Editor-in-Chief
People like to touch, children especially are inquisitive when things light up, are flashy, colourful and they get a response when they touch or gesture. Isabelle Grace Cotterill-Hawksworth shown here on the right (look at the initials and yes that’s how we get the name of DailyDOOH’s Holding Company) had fun playing with the Touch […]
One of our clients who shall remain nameless for the time being 😉 has asked us to include the appropriate War Chalking symbol for a closed node Wi-Fi network for their booth at #ISE2010. Our question is “does anyone actually understand these symbols these days or are they only for uber-geeks?” Wayfinding content can be […]
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