DailyDOOH

DOOH is playing a role in a new multimedia campaign developed by Montreal advertising agency Marketel for Rogers in Quebec. After having done a promotion on a range of wireless phones exclusive to Rogers, one of Canada’s biggest mobile carriers, Marketel has developed a new advertising campaign which is clearly focused on the users’ experience. […]

I will start with a disclaimer.  This recent “interactive sign” gimmick is more of a staged event – Like something you’d easily pull off in Times Square NYC, rather than a well engineered mobile UGC + DOOH experience. That said, we must give Nokia some credit as it’s definitely an original way for them to […]

As previously mentioned there are some great conferences running alongside Screen Media Expo Europe and DOOH Expo in May in London. Some of the speakers we really looking forward to are: – Mike Hiatt – Former Director In-Store Media Networks, Wal-Mart and President, Dynamic Retailing Kelly Moulton – VP Marketing and Investor, Never.no Gavin Anderson […]

We cannot help but keep smiling when we think of last week’s InAVation Awards at ISE. The singing compere / MC (the lady on the left of this picture not the fat bald git on the right) was brilliant. Let’s hope they have her back again next year! Dan Jago sent us this picture of […]

Okay so it is Jean van Damme and not Jean-Claude van Damme but either way Jean, previously with MediaTile has just joined Panasonic’s Projectors, Professional Displays & Broadcast unit as Sales Manager

Children’s Specialized Hospital of Mountainside, New Jersey, preeminent provider of pediatric rehabilitation services and the largest comprehensive children’s rehabilitation system in the U.S. ,has developed a one-minute video highlight reel to promote a new program, Make Friends with Autism. With the video currently in DVD format, the Hospital hope to have it run in theatres […]

Chelmsford, Massachusetts-based Captivate Network, which has announced the results of a major, in-depth survey undertaken by The Nielsen Company, is believed to be the first digital out-of-home company to offer both U.S. and Canadian advertisers audience metrics that are consistent with Out-of-Home Video Advertising Bureau (OVAB) guidelines. The Nielsen survey shows that Captivate delivers an […]

Our good friends at City Gateway Media already operate and market large format digital out of home screens in Manchester and London’s Canary Wharf and here we see them adding another. Anyone driving into London along the M4 cannot have failed to notice this recently refurbished digital wall located at the busy intersection of the […]

There’s an interesting pilot taking place in the UK at the moment. At first glance Colchester in the South East of England might not seem like the most likely location for a pilot of cutting edge mobile phone technology but being a pretty average UK town makes it a good place to test just how […]

We just received some photos of San Diego-based Streamline Media’s first installation at Hotel Palacio Azteca in Tijuana. Mexico. The young company (see our Jan. 15, 2010, article) is initially targeting Mexico, and was expecting to launch the week after we wrote about it. As with any young entrepreneurial company’s first project, it ran into […]