Archive for February, 2010

#ISE2010 – Pink Campaign

Friday, February 5th, 2010

Alex Hughes

We have had a few requests to see in full the Pink Campaign with which we won the InAVate Digital Signage Content Award. This version of the graphic was shown in Manchester in 2009.

#ISE2010 – Total Attendance 28,489

Friday, February 5th, 2010

Adrian J Cotterill, Editor-in-Chief

Final total attendance for ISE in Amsterdam was 28,489. Up from 24,912 in 2009 20,000 square metres of exhibition space has already been re-booked for next year which is already at 83% (up from 71% this time last year). Please note that the correct hashtag for ISE, Amsterdam in Feb next year is #ISEUROPE

#ISE2010 – Seeing Is Believing

Friday, February 5th, 2010

Adrian J Cotterill, Editor-in-Chief

Clever bit of marketing from Magenta Research on their stand… The picture says and explains all… And what was it with RAI Live on the booth next to us in Hall 10? What exactly were they doing? Who was manning it? Why was just anyone just sitting at the tables? Whatever they were trying to […]

#ISE2010 – C-nario Stand

Friday, February 5th, 2010

Chris Sheldrake

Hall 12 was once again the main digital signage area of ISE and was heavily traffic’ed via a main thoroughfare between halls. C-nario, Scala and DISE had the three main spots along this thoroughfare. C-nario stationed their CTO Avishay at the front of the stand on the right hand side (as you looked at the […]

More DOOH Say Film Studios

Friday, February 5th, 2010

Gail Chiasson, North American Editor

The management of San Antonio, Texas-based Clear Channel Communications Inc. says that it’s seeing increasing activity from major film studios across the company’s industry-leading radio, digital, mobile and outdoor platforms. Entertainment companies benefiting from the unparalleled reach, engagement and flexibility of the company’s assets also include Disney, FOX, Lionsgate Entertainment, Sony Pictures and Warner Brothers. […]

AMI Supports ‘Go Red For Women’ Campaign

Friday, February 5th, 2010

Gail Chiasson, North American Editor

With February being American Heart Month, Philadelphia-based AMI Entertainment Network is opening its national DOOH network of more than 15,000 broadband-connected jukeboxes and touchscreen games across the country to support the American Heart Association’s ‘Go Red For Women’ campaign. The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 […]

#ISE2010 – Where Were You Top 10?

Thursday, February 4th, 2010

Adrian J Cotterill, Editor-in-Chief

C-nario, DISE, dZine, ONELAN, Omnivex, Scala and Harris Broadcasting you all made good decisions to exhibit at ISE this year. Digital Signage was all over ISE and not just focussed around The Digital SIgnage Zone in Hall 12 (which surely needs to be given more space next year and moved to a new hall?). So […]

#ISE2010 – WayFinding QR Code

Thursday, February 4th, 2010

Adrian J Cotterill, Editor-in-Chief

Much excitement in the Blogger Lounge as the http://speak.nl guys spot the DailyDOOH.com QR code embedded in the geek sequence in the WayFinding column. Result is successful use of it with their iPhone.

#ISE2010 – Gary Truman To Join VMG

Thursday, February 4th, 2010

Chris Sheldrake

Rumour heard at the show was that Gary Truman, that will be the CFO who oversaw ASG Media Ltd (nee Avanti Screenmedia) burn through GBP 39 million will be joining VMG officially by the end of the week.

#ISE2010 – Congrats To Amigo Digital

Thursday, February 4th, 2010

Andrew Neale

Adrian was asked to present the InAVation Digital Signage Content Award at last night’s award ceremony. Deserved winner was Amigo Digital for the work they did on a PINK advertising campaign in 2009 on a number of high profile digital screen networks.