Archive for February, 2010

Millennial Media’s S.M.A.R.T. Report

Tuesday, February 2nd, 2010

Gail Chiasson, North American Editor

As the largest and fastest growing mobile advertising network in the U.S., Millennial Media regularly provides the most comprehensive view of the key data and insights to ensure mobile is a key part of advertisers’ overall media plan. According to Nielsen data from November 2009, U.S. Mobile Internet Reach decreased slightly from 66.9 million users […]

Sticky: Will Work For Love: Brian Macauto, Magenta Research, New Milford, Connecticut

Monday, February 1st, 2010

Gail Chiasson, North American Editor

Brian Macauto, Sales Engineer, Magenta Research, is responsible for sales, av-system design, opportunity management/tracking, integrator/dealer training, end-user consultation, on-site tech support – and more sales – in the West Coast and Mid-West United States, with occasional overseas travel. Describe your personal work space. Like most people who work these days, I have a computer, a […]

Scala Lite Becomes Quickstart

Monday, February 1st, 2010

Adrian J Cotterill, Editor-in-Chief

We told you first that ‘Scala lite’ might be coming when we heard it was demonstrated to much applause back in November in the UK. Gail wrote earlier today that Scala QuickStart is to be launched at ISE this week. Scala are on Stand 12D89.

#ISE2010 – 10N118 WIP Update

Monday, February 1st, 2010

Chris Sheldrake

Approaching 20:00 CET and we are still not finished on our stand – here is WIP 2 of our stand 10N118 (the Blogger Lounge in Hall 10)… From this angle you can see the 1 x 5 MicroTile WayFinding column (not turned on, on the left hand side), the blue chairs and coffee table (complete […]

#ISE2010 – Scala Launches Scala QuickStart

Monday, February 1st, 2010

Gail Chiasson, North American Editor

For those looking for a solution for a few single-channel media players, Philadelphia-based Scala, provider of end-to-end software solutions for digital signage and advertising management, has launched Scala QuickStart at ISE Stand 12D89. Built on the basis of Scala’s powerful SaaS offering, Scala QuickStart provides the power, flexibility and reliability of Scala through a quick, […]

#ISE2010 – 10N118 WIP

Monday, February 1st, 2010

Chris Sheldrake

A work in progress shot of our stand 10N118 which is of course the Blogger Lounge in Hall 10… The carpet was put down in the morning and the Christie Digital engineers started building up the MicroTiles. The shell scheme is up – the aluminium pillars and white hoardings around the top. Here though you […]

Scott Davies New V-P Sales never.no

Monday, February 1st, 2010

Gail Chiasson, North American Editor

Oslo-based never.no, provider of technology connecting broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers, has appointed Scott Davies as vice-president sales for the United Kingdom and Ireland, effective immediately. The new position represents a continued expansion of never.no’s market reach. Davies is based in Manchester, England. “never.no has established […]

#ISE2010 – MicroTiles Break Bar

Monday, February 1st, 2010

Chris Sheldrake

Spotted at #ISE2010 on the Christie Digital booth – this time during Monday’s pre-show build up was this single row of horizontal MicroTiles placed above the break / coffee bar on their stand 1G41. The graphics looked fantastic, MicroTiles have very small seams anyhow but the content as it was produced made the whole row […]

CAN Media Joins OVAB Europe

Monday, February 1st, 2010

Chris Sheldrake

It was announced at today’s ISE DOOH Business Conference in Amsterdam that CAN Media, never.no and Bluefox have all joined the Out of Home Advertising Bureau (OVAB) Europe. As we said in an earlier post “this effectively adds important influential ecosystem, media owner and mobile integration members from Paris, Preston (UK) and Oslo (Norway)” Dirk […]

OVAB Europe Announces 3 New Members

Monday, February 1st, 2010

Adrian J Cotterill, Editor-in-Chief

At the ISE DOOH Business Conference this morning at precisely 10:30 CET coinciding exactly with the release of a press release (how German is that) – Dirk Huelsermann, President OVAB Europe announced three new members… Bluefox CAN Media Never.no This effectively adds important influential ecosystem, media owner and mobile integration members from Paris, Preston (UK) […]