Chicago Tribune’s DOOH Efforts
Wednesday, February 17th, 2010Gail Chiasson, North American Editor
Newspapers in North America, looking to shore up their coffers in an era where media fragmentation has led to downturns in circulation and advertising revenue, have been looking to new means by spreading the news via the Internet (sometimes charging for content), running promotions to draw attention to themselves, and other means. Chicago Tribune has […]
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