Archive for April, 2010

DOOH At Syncrude: Like A University Campus

Monday, April 26th, 2010

Gail Chiasson, North American Editor

Use of digital out-of-home media is spreading across many types of venues, and Syncrude, one of the largest producers of crude oil from Canada’s oil sands, is a business that recognized the digital medium’s potential as a communications means to reach its employees. Syncrude, one of the largest private sector employers in Alberta with more […]

Christie MicroTiles’ Japanese Launch

Saturday, April 24th, 2010

Gail Chiasson, North American Editor

As a follow-up to our article of the launch of Christie Digital’s Micro-Tiles in Japan, we received some nice photos we wanted to share.

Counter Connection Media Retail Network Platform

Saturday, April 24th, 2010

Dmitry Sokolov

We are told that Toronto’s Point of Sale (POS) and retail management company RT7 recently struck a partnership with wildpostings outfit Grassroots Advertising in efforts to strengthen RT7’s ad network of 120 POS terminals in the Toronto area. Grassroots’ sister company POP Media is also involved. RT7’s POS network includes Hero Burgers, Piazza Manna, Lettieri’s, Mega Wraps […]

#dse2011 – Call For Papers

Saturday, April 24th, 2010

Chris Sheldrake

Digital Signage Expo (DSE) has announced that it is now accepting speaker proposals for its 2011 educational conference, taking place February 23-24 at the Las Vegas Convention Center. Richard Lebovitz, DSE Editorial Director told us that “DSE educational services staff will evaluate each proposal for its insight, perspective, relevance, usefulness and timeliness” He added “Our […]

Eyjafjalla, #NABShow, #Kioskcom

Saturday, April 24th, 2010

Adrian J Cotterill, Editor-in-Chief

Covering #NABShow and #Kioskcom the week before last (yes the week BEFORE last) should have been relatively easy but what should have been a simple travelogue ended up turning into more of a bummel** than anything else (especially as we will be returning to Las Vegas in less than 6 weeks time for #InfoComm2010). Eyjafjalla […]

#ScreenMediaExpo – Mobile Makes Media Relevant

Saturday, April 24th, 2010

Chris Sheldrake

Continuing our series of presentations at #ScreenMediaExpo in May in London that we think you’d be well advised to attend, we look today at Kelly Moulton, VP Marketing, never.no who will be presenting Connecting with Customers: Mobile Makes Media Relevant Kelly told us “We want to focus on what is working in real marketing terms […]

Rich Media Ad Platform For Mobile

Friday, April 23rd, 2010

Gail Chiasson, North American Editor

Cambridge, Massachusetts-based Jumptap, leading mobile advertising solutions provider and largest independent mobile ad network, has partnered with Medialets and Crisp Wireless, both of New York, to create what may be the industry’s first unified Rich Media ad platform that delivers the broadest array of highly-engaging, rich media ad units for mobile apps and the mobile […]

Putting The Consumer In Control

Friday, April 23rd, 2010

Gail Chiasson, North American Editor

If Jumptap’s plans go as expected, consumers will soon have the ability to not just opt out of mobile marketing messages, but to explicitly tell brands what they want and when they want it.

3D Eye Solutions And Magnetic 3D Ink Deal

Friday, April 23rd, 2010

Gail Chiasson, North American Editor

Longwood, Florida-based 3D Eye Solutions Inc. has signed a content conversion agreement with Magnetic 3D, New York-based leader in glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions, whereby 3D Eye Solutions will serve as Magnetic 3D’s vendor for converting 2D content to 3D for its customers and third party partners.

Calculate Your ECO

Friday, April 23rd, 2010

Adrian J Cotterill, Editor-in-Chief

Very nice Environmental Cost of Operation (ECO) calculator up now on Prysm’s web site. Looks like Prysm spent a lot of time getting it right AND we hear that they worked with a lot of the people in the industry to get it to just so.