DailyDOOH

Demonstrating how reactive digital out of home is yet again, news in literally during the last hour that LVMH, the owner of more than 60 luxury brands, has booked a digital outdoor campaign for watch brand TAG Heuer ahead of this weekend’s Formula 1: Monaco Grand Prix. The campaign, which was booked with JCDecaux through […]

We have had a sneak preview of two interactive ‘games’ that are gonna blow people’s minds at #InfoComm2010 in a few weeks time; one of them in particular from Baanto is going to challenge the way that people think about interacting with screens (and it’s a lot of fun too). It’s rumoured also that Show&Tell […]

Making any magazine work in this day and age is a difficult one but some of our favourite magazines like Monocle show what can be done if you use the inherent qualities of print as opposed to compete with the instant news story world of online – doing the same, and making the numbers add […]

At this year’s #InfoComm2010 GestureTek will be announcing a new 42” LCD multi-touch table, a 70” freestanding multi-touch display, and a couple of multi-touch applications.

Many wondered what these (seemingly) daft French people were doing on their stand at #ScreenMediaExpo a week or so ago. It appears it was not so daft: it being a cross between a piece of ‘performance art’ and truly great exhibition stand theatre and better still, all resulting in a piece of content – a […]

A new initiative by Adcentricity, New York, is geared to helping anyone who is even considering developing or designing a digital out-of-home campaign and it’s being made available to one and all at no cost. The Digital OOH Advertising Creative Reference Guide is an extensive creative reference document towards which 14 companies contributed and shared […]

Many of those who dispute our view (and remember this is just our view) of Cisco’s DMS disaster point to Cisco’s work in stadiums as an example of how and where they are getting it correct – blending as they originally intended content distribution, digital signage, VoIP, Wi-Fi, wide area and local area networking with […]

Peugeot recently become the first car advertiser to run a campaign on digital outdoor media sales house Digicom’s Salon Media network – the sales contract for the Salon Media network was of course awarded to Digicom in January 2010 (the network of more than 3,700 screens reaches more than 360,000 adults every two weeks). Peugeot […]

There’s an exciting mindshift at work in Asia. Regardless of what country you go to these days, digital agencies are preaching a new mantra of “change” that challenges the “old-guard” of traditional media (a.k.a Tri-Media- TV, Radio, Print) – albeit self-serving, these agencies are evangelizing that the ‘new’ Tri-media is now digital. (on-line, mobile + […]

Saturn was back at #ScreenMediaExpo last week with a new brand identity which overarched its established Connectvision offerings. We were told that “whilst other exhibitors tend to specialise in supplying individual bits of kit and technologies – screens, networks or necessary software – we can deliver on every part of the process, both pre and […]