Archive for May, 2010

Advantech + Signagelive

Wednesday, May 12th, 2010

Giuseppe Andrianò

The official announcement talked about price and performance but we wanted to know more than that. The way I see it is more Italian fantasy meets concrete business vision… Fabrizio Del Maffeo, Europe Business Development Manager for Advantech’s Digital Signage Division told me this week “signagelive is a user friendly, simple, complete and powerful software […]

New Insight On Mobile Advertising Trend

Wednesday, May 12th, 2010

Gail Chiasson, North American Editor

A new ‘Mobile Audience Insights Report‘ from JiWire, San-Francisco-based mobile audience media company, shows that ads in mobile applications are especially effective, with over half of survey respondents (52%) acting on an advertisement in an app in the last 30 days, and 18% making an actual purchase as a result of it. It’s one of […]

Visix Sneak Peak Announce

Wednesday, May 12th, 2010

Chris Sheldrake

Visix, Inc. is inviting some to an exclusive sneak peek of its new digital signage software platform – Announce – before it is unveiled officially at #InfoComm2010. Announce is, we are told “the first of Visix’s next generation communication products, based on a new architecture offering robust management of media assets, animated templates and themes. […]

Mercedes-Benz 3D Promo at NY Auto Show

Wednesday, May 12th, 2010

Gail Chiasson, North American Editor

The photos alone impressed us at this exhibit, and while we’re talking film, it’s worth noting that forward-thinking advertisers are beginning to find dramatic ways to include 3D in their promotional ventures. Dimensional Communications Inc., Northvale, New Jersey-based designer and producer of Mercedes-Benz‘ recent New York Auto Show exhibit, tapped Lightspeed Design Inc., Bellevue, Washington, […]

TargetCast Networks Plans Content Refresh

Wednesday, May 12th, 2010

Chris Sheldrake

TargetCast Networks announced this week that its Fast Casual Network (formerly of course called the *Ripple TV Network) plans a content refresh and a new format offering new programming and new advertising options – something that all digital screen networks should surely do periodically? The Refresh release will be delivered across all its screens in […]

Turk Telekom Kiosk Innova Scala

Wednesday, May 12th, 2010

Gail Chiasson, North American Editor

Türk Telekom, Ankara, the leading telecom operator in Turkey, is driving sales across a new digital signage network in its 1,300 retail stress across 81 cities across the country. The company, which has 17.3 million fixed-line customers, 6 million ADSL line customers and 12.6 million GSM subscribers. reaches new and current customers through a variety […]

Pharmacy Health Network Gains Momentum

Tuesday, May 11th, 2010

Adrian J Cotterill, Editor-in-Chief

Cardinal Health’s Pharmacy Heath Network continues to gain momentum since we broke the news back in August 2009 that a new (big) network powered by Real Digital Media’s NEOCAST was on the cards. The network is already installed in 500 Locations and advertisers to date include Bayer HealthCare Diabetes Care, Upsher-Smith, Novartis Consumer Health and […]

Check Out How Stupid Diesel Is

Tuesday, May 11th, 2010

Adrian J Cotterill, Editor-in-Chief

Diesel, who are well known for weird and wacky under the leadership of founder Renzo Rosso was introduced to the world of fashion over thirty years ago as an innovative denim design company. Where they lead others often follow and we think that this MMS campaign that kicked off in Copenhagen a week or so […]

#ibc2010 Connected World

Tuesday, May 11th, 2010

Adrian J Cotterill, Editor-in-Chief

Umm, #ibc2010 would have been better not to make mention / use the term ‘digital signage zone’ ever again but we see in their latest email missive ‘Exhibit at the Connected World‘ to potential exhibitors that the term crops up again AND this after we were so nice to them in our last post ‘#ibc2010 […]

POPAI Digital Awards 2010

Tuesday, May 11th, 2010

Chris Sheldrake

Under the patronage of the Metro Group (one of the largest global retailing groups) and supported by sponsors; Echion, Deutsche Telekom, Nordland Systems and Scala it’s good to see the Second POPAI Digital Awards take place later this year – all aimed of course at groundbreaking projects in the digital media market (and it’s important […]