DailyDOOH

Another face recognition, automated audience measurement system, this time made in Italy and a spin off from the Politecnico di Milano. Like others, it works by outlining the faces and analyzing the physical features, Its purpose is squarely to supply statistical and contextual data which might be useful for aiming marketing strategies and advertising ‘custom-made’ […]

The Harris presentation ‘Delivering on the Promise’ at #ScreenMediaExpo might be interesting – Day 1 Channel 3 Screen Feed 1430-1500 Ian Collis, Director of Marketing, Harris Broadcast Communications – EMEA is set to speak but let’s hope it’s not just a sales and marketing spiel in disguise. We are generally interested in knowing how Harris […]

Craig Blackman, Managing Director at Sight Systems Ltd told us “All you have to do in order to be in with a chance to win an Xbox 360 Wednesday or Thursday this week is come and find us at #ScreenMediaExpo on Stand D3” He added “We will be wearing the bright orange shirts! If you […]

BMW Canada, Richmond Hill, Ontario, is the first car company to flirt with customers using the innovative AddMirror advertising medium. The company is ‘flirting’ with potential customers with a two month campaign by reaching them through the mirrors in high traffic restrooms of strategically-selected venues in Toronto, Montreal and Vancouver throughout April and May. AddMirror […]

Market activity and spending trends for digital out-of-home are up In 2010, according to New-York-based Adcentricity, the DOOH aggregator and DDOOH strategist. Adcentricity launched its 2010 Q1 report on DOOH today; a compilation of market data and insight best leveraged as a reference guide for agencies and marketers seeking a better understanding of the DOOH […]

As part of an AUS $5.5million investment in OOH down under we see that EYE continues to lead the charge in the retail space with the introduction of Large Format Landscape Digital sites in premium shopping centres such as Sydney Chatswood Centre, Bondi Junction and Sydney Central Plaza. Theses sites are 4 ½ times larger […]

One of the very few true digital signage displays seen so far at 2010 World Expo is this, what looks like, 6mm LED, shown in America Square. The image quality looked pretty reasonable.

Many who actually saw it were undecided whether the Macau pavilion at the 2010 World Expo was supposed to be a rabbit or a chicken… Either way, huge LED screen on the front of it. We believe that it has been designed to look like a rabbit lantern sitting under China’s national pavilion. It’s covered […]

Sabrina de Leest is project manager at CityScape Media, Utrecht, The Netherlands. In this postion, she handles a combination of project management and preparation of business proposals for clients. Describe your personal work space. It’s a nice combination between old-fashioned paper work and high-tech media. We have a quite vivid office with a lot of […]

Healthcare Messaging Group seem to be very quietly rolling out 58″ screens in London hospitals. We saw this one (shown to the right here) at the Chelsea & Westminster Hospital over the weekend There appear to be similar screens in the Royal Brompton and Great Ormond street hospitals as well and we hear (from a […]