Archive for May, 2010

Chicago Restaurant Chain Leverages Mocapay

Friday, May 21st, 2010

Gail Chiasson, North American Editor

Denver-based Mocapay has come to Chicago through a strategic relationship with Wow Bao, part of Lettuce Entertain You Enterprises Inc., whereby Mocapay is mobile-enabling customer marketing and gift programs at Wow Bao‘s Chicago three locations – starting with mobile marketing, mobile coupons, and mobile ‘comp’ cards.

Distriktstandvården’s New Waiting Room Channel

Friday, May 21st, 2010

Adrian J Cotterill, Editor-in-Chief

Procast Media AB has signed an agreement with Distriktstandvården AB to install the waiting room channel DENTVISION in their ten clinics. The delivery also includes displays in all their treatment rooms – we believe that the agreement is valued at around 5 million SEK. DENTVISION is one of Procast Medias two DOOH channels (the other […]

The Tomorrow People

Thursday, May 20th, 2010

Chris Sheldrake

Hyperspace, the digital and innovations division of Posterscope, has been named as one of CMD Global / Cream’s top 100 innovators alongside the likes of Amazon, Google, Intel, and Nike to name a few. Cream is an online service aimed at media and marketing professionals. Home to the world’s best marcomms innovations, Cream combines more […]

Diesel Be Stupid Drive By Projections

Thursday, May 20th, 2010

Adrian J Cotterill, Editor-in-Chief

As well as the innovative retail store front MMS facebook campaign in Denmark, Diesel have been taking their Be Stupid activities to Copenhagen itself on Friday and Saturday nights with these drive by projections!!! Nice!

Turkish Metro Stations Get New DOOH

Thursday, May 20th, 2010

Gail Chiasson, North American Editor

Istanbul, Turkey-based Ströer Kentvizyon, Turkey’s largest developer of out-of-home advertising, has installed its Outdoortv digital ad network in 16 metro stations in Istanbul and Ankara, Turkey, with the help of Scala. To date, Outdoortv has a total of 41 135-inch Panasonic projector-driven screens in the Metro network, with plans to add 15 more by July. […]

Visix Opens New Expanded Headquarters

Thursday, May 20th, 2010

Gail Chiasson, North American Editor

Visix Inc., digital signage software firm, recently relocated its Atlanta headquarters to a larger facility at 230 Scientific Drive, allowing the company to add 20 employees locally and to expand its service offering, while accelerating product development timelines.

Amscreen Wins Again

Thursday, May 20th, 2010

Adrian J Cotterill, Editor-in-Chief

Amscreen announced this morning that it had been appointed by WHSmith Travel as its exclusive digital signage partner in a five year deal. This is NOT WHSmith retail stores in general but the WHSmith shops found in UK travel hubs such as airports and overground rail stations – nevertheless it is a good win. The […]

Stream Launches M2M service On Three

Thursday, May 20th, 2010

Chris Sheldrake

Stream Communications has launched a dedicated M2M MVNO with Three on the UK’s biggest 3G Network. The partnership between Three and Stream will, we are told, offer customers an industry leading 3G machine to machine service, and further endorse Three’s position as the UK’s biggest 3G network. The facility can be used to communicate with […]

2nd Shanghai Int’l Digital Signage Show

Thursday, May 20th, 2010

Chris Sheldrake

The 2nd Shanghai Int’l Digital Signage Show will be held from 25th June to 27th June 2010 at INTEX Shanghai! It’s China’s largest trade show and conference dedicated to digital signage and the DOOH industry and aims to create an integrated platform of showcasing, networking, education and idea sharing for the digital signage world. LG, […]

GQ Augmented Reality Print Ads

Thursday, May 20th, 2010

Chris Sheldrake

Calvin Klein Underwear and GQ recently partnered up for an exclusive augmented reality advertising campaign across 12 countries. Consumers with webcams are able to view the AR films by visiting the brands’ dedicated microsite at xmarkyourspot.com -once in the Augmented ‘X’ section of the site, visitors can either hold up the ad from the magazine […]