Archive for May, 2010

CBS Outernet Killing Its Own Grocery Business

Tuesday, May 18th, 2010

Adrian J Cotterill, Editor-in-Chief

“I hear that they have all but shut down the 1,000-store network that they had established in grocery stores across the USA” so says an industry commentator with regard CBS Outernet’s Grocery business. That’s not a surprise to us, we wrote back in July 2009 ‘CBS Outernet To Kill Its Grocery Business‘.

BrandPlay Sensitive Floor

Tuesday, May 18th, 2010

Adrian J Cotterill, Editor-in-Chief

BrandPlay have updated their web site and made a lot more of their Sensitive Floor network. The featured campaign is Disney’s Alice in Wonderland 3D which ran a couple of months ago and which was booked through Posterscope (the two week campaign was designed to target consumers within a specific proximity of cinemas screening Alice […]

Ecast Taps Online Guy For VP Biz Dev

Tuesday, May 18th, 2010

Chris Sheldrake

Ecast this week announced the hire of Michael Miner as the company’s vice president of business development. Prior to joining Ecast, Miner served as director of business development and client services for the A9 business unit of Amazon where he was charged with building and managing a sponsored link advertising business on Amazon.com and third […]

IBN Signs Contract With Safeway

Tuesday, May 18th, 2010

Chris Sheldrake

InStore Broadcasting Network (IBN) announced today that Safeway, Inc. (NYSE: SWY) has signed a multi-year contract providing in-store radio in more than 1,700 Safeway grocery stores throughout the US and Canada. Safeway, Inc., headquartered in Pleasanton, California, is one of the world’s largest food retailers, based on sales. The company reported FY09 revenue of over […]

What’s That Bad Smell In The UK?

Tuesday, May 18th, 2010

Adrian J Cotterill, Editor-in-Chief

The big news in the UK this week was the announcement that the Office of Fair Trading (a non-ministerial government department established by the Fair Trading Act 1973 and often referred to by its abbreviation OFT) was reviewing the outdoor advertising market. The mainstream press were quick to pick up on the probe though we […]

ArtPlayer.com For Arts Sake

Tuesday, May 18th, 2010

Chris Sheldrake

ArtPlayer.com looks to us like a digital signage service that displays world-famous fine art images by Monet, Van Gogh, Renoir etc. Described by Cumedin who launched it at the tail end of April as “a plug-and-play instore TV and digital signage service. It displays high-resolution fine art images, and allows the user to create his […]

An Italian Tax On Digital Signage Screens?

Tuesday, May 18th, 2010

Giuseppe Andrianò

Rai, the Italian state owned public service broadcaster controlled by the Italian Ministry of Economy and Finance looks like it is attempting to earn money from the Digital Signage market. Many digital screen network operators recently received a request to apply a particular tax on each screen they have installed in public spaces. It’s around […]

‘Mobilizing’ Sponsored Festivals And Events

Tuesday, May 18th, 2010

Gail Chiasson, North American Editor

Scotiabank, one of Canada’s ‘big five’ banks and Simply Good Technologies, Toronto, have announced a new mobile experience for Smartphone users that will now give them the ability to navigate through events and access key information while on-the-go.

Clear Channel Increasing Digital

Tuesday, May 18th, 2010

Gail Chiasson, North American Editor

Clear Channel Outdoor is apparently on a digital expansion train in the U.S.. The company is planning to add at least 120 new digital billboards to its current portfolio of 472 digital boards in 33 of its biggest markets, and we’ve heard that it also intends to launch full-motion digital screens in bus shelters, initially […]

App Success Propels $20 Million Investment

Tuesday, May 18th, 2010

Gail Chiasson, North American Editor

Palo Alto, California-based Booyah, a developer of location-based mobile applications, has closed a $20 million round of financing, led by venture capital firm Accel Partners. Previous California-based backers Kleiner Perkins Caufield & Byers and DAG Ventures also participated. Booyah launched its MyTown 3.1 application in Dec./09. The iPhone app: hit half a million users in […]